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Pr Associate, Apac

3 weeks ago

Petaling Jaya, Malaysia Bjak Full time

**About Us**

Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service.

**Role Overview**
As a Public Relations Associate for the Asia-Pacific (APAC) region, you will play a crucial role in shaping and maintaining the public image of the organization within the diverse and dynamic APAC market. You will be responsible for developing and executing strategic communication plans, managing media relationships, and implementing PR initiatives to enhance the company's reputation and visibility across the region.

**Responsibilities**
- Assist to develop and implement PR strategies aligned with the organization's goals and values.
- Cultivate and maintain relationships with key journalists, editors, and influencers across APAC.
- Proactively pitch stories and secure media coverage to increase brand visibility and positive perception.
- Write and edit press releases, articles, and other communication materials for both traditional and digital media platforms.
- Ensure content is culturally sensitive and resonates with diverse audiences in the APAC region.
- Assist to plan and execute PR events, product launches, and press conferences to engage with media and stakeholders.
- Coordinate with internal teams and external vendors to ensure seamless event execution.
- Stay informed about industry trends, competitor activities, and cultural nuances across APAC.
- Use market insights to tailor PR strategies and messaging for different countries and markets.

**Requirements**:

- Bachelor’s degree in communications, Public Relations, Journalism, or related field.
- Proven experience in public relations, preferably with a focus on the Asia-Pacific region.
- Excellent written and verbal communication skills in English; proficiency in additional APAC languages is a plus.
- Strong understanding of cultural nuances and media landscapes across various APAC countries.
- Ability to work independently and collaboratively in a fast-paced environment.
- Familiarity with digital marketing and social media platforms.

**Benefits**
- Be at the forefront at tackling the hardest problems within the insurance industry
- Team culture - highly practical and results oriented
- Fast moving, challenging and unique business problems
- Strong learning and development plans for your career growth
- International work environment and flat organization
- Competitive salary
- Flexible working hours & arrangement, Casual work attire