Def Jam Marketing Executive

We are UMG, the Universal Music Group. We are the world’s leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

The core values that comprise Universal Music Group are Authenticity, Boldness, Creativity, Connection, Drive and Insight. These values are the essence of our people which makes UMG the most renowned company in the music industry.

We are looking for a Marketing Executive to join our Def Jam SEA team

The role requires accountability and high-key organizational skills to not only develop and implement our digital strategies, but you'll also need to be a leader in your own right to ensure all market communications are aligned.

Role Responsibilities:
Social Media Strategy
- Assist to manage the day-to-day handling of all social media channels across all platforms and provide best-practice insights for business expansion.
- Stay up to date with digital trends in social media and the creative marketing industry.
- Work closely with the web development team to consistently update the brand's website.

Marketing Management
- Assist in developing & managing marketing plans with specific objectives across different channels and segments for markets within SEA region.
- Create, maintain, and conduct reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies.
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Liaise with SEA markets to promote cross market releases and supporting campaigns
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis and optimize accordingly.
- Assisting in liaising with RO’s for media and DSP partners and assist in distribution of priority campaigns/songs.
- Present ideas and final deliverables to internal and external teams, and communicate with senior HOD’s about marketing programs, strategies, and budgets
- Handle on-ground assistance for regional artists.

**Requirements**:

- Passionate about branding, creative marketing strategies and services.
- Strong sense of focus and attention to detail ensuring quality of work is never compromised.
- Open to improving self-improvement and constructive criticism.
- Has patience in managing a working team and has fluid adaptability to different working personalities.
- Naturally has a strong project and time management skills.
- Appreciates open communication and proactively provides updates to the team.
- Has a pulse on music (Hip Hop), entertainment, and content landscape.

Note: Only shortlisted applicants will be contacted.

About us:
Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries.

Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.

UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world.

Job Category: