Marcom Manager

As the Marcom Manager, you will be responsible for overseeing all aspects of marketing communications for the Group of Companies, with a primary focus on education businesses and other ventures operating at the University. This role entails both strategic planning and hands-on execution to ensure effective communication strategies that align with business objectives.

**Key Responsibilities**:
**Strategic Planning**:

- Develop comprehensive marketing communication strategies to promote the Group of Companies' brands and offerings.
- Collaborate with senior management to align communication strategies with business goals and objectives.
- Conduct market research and analysis to identify trends, opportunities, and competitive positioning.
- Set clear objectives and key performance indicators (KPIs) to measure the success of marketing communication initiatives.

**Creative Development**:

- Oversee the development of creative assets, including advertising campaigns, branding materials, digital content, and promotional materials.
- Ensure consistency and adherence to brand guidelines across all marketing communication channels.
- Work closely with internal teams or external agencies to conceptualize and produce engaging content that resonates with the target audience.

**Media Planning and Management**:

- Develop media plans to maximize reach and impact across various channels, including traditional media, digital platforms, and social media.
- Negotiate and manage relationships with media partners, vendors, and agencies to optimize media buying and placement.
- Monitor and analyze media performance metrics to optimize campaign effectiveness and ROI.

**Digital Marketing and Social Media Management**:

- Manage social media channels and develop content calendars to drive engagement, increase followership, and enhance brand visibility.
- Stay abreast of digital marketing trends and best practices to identify new opportunities for growth and innovation.
- Manage and ensure all initiatives, and achievements are showcased effectively across all social media platforms, digital media channels, and other conservative channels. (‘Shoutout’, e-publicity and e-PR).
- Develop content calendars, monitor engagement metrics, and implement strategies to optimize reach and impact on social and digital platforms.

**Event Management**:

- Plan and execute events, workshops, seminars, and other promotional activities to enhance brand awareness and customer engagement.
- Coordinate logistics, manage budgets, and liaise with vendors, sponsors, and internal stakeholders to ensure successful event execution.
- Evaluate the effectiveness of events and make recommendations for future improvements.

**Stakeholder Engagement**:

- Build and maintain relationships with internal stakeholders, including senior management, department heads, and staff, to ensure alignment and support for marketing communication initiatives.
- Collaborate with external stakeholders, such as industry partners, alumni associations, and community organizations, to leverage mutual opportunities for collaboration and promotion.

**Convocation Management**:

- Develop and execute marketing communication strategies to promote convocation ceremonies, including creating promotional materials such as invitations, posters, and social media content.
- Coordinate publicity efforts to generate awareness and excitement for convocation events among graduates, families, and the wider community.
- Liaise with media outlets to secure coverage and highlight the achievements of graduates and notable speakers attending the ceremony.

**University/College/School Open Days**:

- Create engaging promotional campaigns to attract prospective students and their families to open day events, utilizing a mix of digital and traditional marketing channels.
- Develop informational materials, such as brochures, videos, and website content, to showcase academic programs, campus facilities, and student services.
- Organize publicity stunts, contests, or special promotions to increase attendance and participation at open day events.

**Campus Day Events**:

- Work with student ambassadors and influencers to amplify campus day messaging and generate excitement among the student body.
- Coordinate press releases and media coverage to highlight campus day activities and showcase the vibrancy of campus life.

**Alumni Relations and Engagement**:

- Develop PR initiatives to engage alumni and foster a sense of pride and loyalty towards the institution, such as alumni spotlight features, success stories, and reunion events.
- Cultivate relationships with alumni influencers and industry leaders to enhance the institution's reputation and credibility.
- Coordinate alumni-focused publicity campaigns to celebrate achievements, milestones, and contributions of graduates to their communities and professions.

**Community Outreach and Partnerships**:

- Create promotional materials and campaigns to prom