Social Media Executive

1 week ago

Kuala Lumpur, Kuala Lumpur, Malaysia FastLaneRecruit Full time

We are looking for a creative Social Media Executive on behalf of our client, an Australia-based funds management company established in 2016 with diversified business activities. The organisation has also expanded into the aged care sector, including recruitment and talent-related services, and operates in a dynamic, startup-oriented environment. With offices across Australia and an international presence in Hong Kong and Malaysia, the company continues to develop its footprint across multiple markets.

Key Responsibilities:

  • Create persuasive and engaging content in English for social media campaigns.
  • Develop short-form videos and other creative media for online branding.
  • Publish 3–5 posts weekly across social media platforms, including LinkedIn, Instagram, Facebook, YouTube, and TikTok.
  • Focus primarily on creating posts (approximately 80%), with secondary involvement in short video content (approximately 20%).
  • Track and analyse KPIs such as audience growth, engagement, leads, and conversions.
  • Assist in planning and optimising paid campaigns on social media platforms, with a focus on lead generation.
  • Conduct A/B testing on creatives, hooks, and calls-to-action.
  • Monitor campaign performance (CPL, ROAS) and assist with budget management.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
  • Strong written and verbal communication skills in English.
  • Proactive, likable, and able to work independently in a collaborative environment.
  • Basic knowledge of social media platforms and trends.
  • Interest in digital marketing and content creation.
  • Familiarity with analytics tools and social media management platforms is a plus.

What We Offer:

  • Opportunity to work in a dynamic, startup-oriented environment.
  • Exposure to international operations and diverse business sectors.
  • Competitive monthly salary (based on experience).
  • Malaysia statutory employment benefits and entitlements.
  • Supportive and collaborative team environment.

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