Marketing - Online/Offline

1 week ago

Kota Damansara Selangor, Malaysia Luxor Beauty World Sdn Bhd Full time

Key responsibilities

  • Strategy and planning: 

    Develop and implement comprehensive digital marketing strategies aligned with professional beauty brand goals. This includes identifying target audiences and creating campaigns to engage them.

  • Campaign management: 

    Oversee and optimize on & off-line beauty campaigns across various online channels, such as paid search (PPC), social media, email marketing, and display advertising.

  • Marketing:

    Development and planning of marketing strategies for on and off-line supporting brand division

  • Events & Brand launches:

    Organise and execute brand events to launch brands / range in the most creative and productive way

  • Content creation and management: 

    Manage the creation and distribution of content for the company's website, blog, and social media accounts, ensuring brand consistency.

  • Website and SEO: 

    Improve website design, user experience, traffic, and search engine optimization (SEO) to increase organic rankings and visibility.

  • Analytics and reporting: 

    Track and analyze key performance indicators (KPIs) like click-through rates, conversion rates, and return on ad spend (ROAS). Produce regular reports to management on campaign performance and provide actionable insights.

  • Budget management: 

    Monitor and optimize marketing budgets, adjusting bids and resource allocation to improve ROI.

  • Internal & External Collaboration: 

    Work with internal teams, such as creative, sales, and brand and also external KOLs to ensure marketing efforts are aligned with overall business objectives.

  • Trend analysis: 

    Stay up-to-date with the latest beauty trends, technologies, and best practices in digital marketing.

Required skills and qualifications

  • Diploma/Bachelor's degree is required, preferably in Communications, Marketing & Business
  • Minimum of 2 years' experience and have experience in beauty brands management
  • Good written and communication English skills is a must
  • Excellent understanding of local communities
  • Strong leadership, communication, and analytical skills.
  • Strong project management and executional abilities
  • Strong work ethics and performance-driven
  • Have a strong flair in social media & digital marketing
  • Self-starter, reliable and initiative
  • Reliable and good team player who enjoys a fast-paced environment
  • Proficiency with digital marketing tools, such as Google Analytics, Google Ads, and social media management platforms.
  • Experience with SEO, SEM, PPC, and social media marketing.
  • Ability to think strategically and develop data-driven strategies.
  • Excellent written and verbal communication skills for creating engaging content and reporting on performance.

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