Associate, Kate Spade Marketing

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. 

Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what's possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Primary Purpose: This role reports to the Marketing Manager and supports the SEA team in driving marketing strategies and initiatives. A key focus is to implement programs and investments that are aligned with global vision while understanding the local business needs.

The Associate will build strong relationships with key cross-functional partners within kate spade local and global teams to plan, execute and manage cohesive marketing and communication initiatives needed to drive the business.

The successful individual will leverage their proficiency in Marketing to...

CRM:

• Managing reports & dashboards that measure overall customer acquisition & retention:
  • Consumer Analytics (New Customer Report, Existing Customers Report)
  • Customer Pipeline Model
• Develop CRM strategies and marketing campaigns to optimize new customer acquisition and sales growth.
• Understanding the overall business performance & challenges on new customer acquisition and leveraging on CRM data to provide insights, recommendations and action plans.
• Build strong relationships with cross-functional teams to gather qualitative & on-ground feedback on the customer and translate these to actionable insights.
•  Overall Database management
  • Memberson and Power BI - work with Retail Management to segment customers for communication blasts
  • Providing call lists for store teams re anniversary voucher, birthday, store events

Brand Marketing:

• Support in day-to-day planning and execution of seasonal activations and sales promotions across retail and outlet stores.
• Work closely with local cross-functional teams to concept, execute, and analyze sales promotions initiatives; optimize strategy to understand business needs and drive results
• Establish and maintain partnerships with landlords and third-party partners to devise strategic tie-ups to drive local and tourist traffic to stores
• Plan and manage compelling local in-store customer events that are in line with global brand strategy
• Driving name capture and database growth across retail and outlet stores
• Oversee collateral planning, such as GWPs, marketing instore signage, CRC etc

PR Support:

• Ordering of samples according to Global and local key pushes for the season.
• Manage all sample inventory in partnership with the PR agency to support all requests
• Downloading assets and press releases from Global portal and disseminating to PR agencies

The accomplished individual will possess...

• At least 2 years of relevant experience in CRM in preferrable in Retail industries.
• Candidates with CRM experience who are eager to take a hands-on role in brand marketing are encouraged to apply
• Superior proficiency in Excel
• Comfortable with data crunching and reporting
• Drive and be proactive to problem-solve or initiate improvements
• Organized and highly collaborative within departments
• A team player attitude and be people oriented
• A pleasant and mature personality
• Comfort in managing multiple projects and deadlines in a fast-paced environment
• Flexibility and independence
• Fluency in both verbal and written English

Our Competencies for All Employees

• Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Kate Spade