Trade Marketing Executive
2 days ago
The Trade Marketing Executive supports the development and execution of trade marketing initiatives to enhance brand visibility, drive product availability, and increase sales across retail and distribution channels.
RESPONSIBILITIES/ KEY ACTIVITIES
- Strategic Collaboration
- Partner with the Trade Marketing Manager to design and implement trade marketing strategies that align with overall business objectives and drive brand visibility.
- Planning & Budget Management
- Support the development of comprehensive trade marketing plans, budgets, and resource allocation to ensure efficient execution.
- POSM & Premium Deployment
- Manage the planning, allocation, and timely distribution of Point-of-Sale Materials (POSM) and promotional premiums across all relevant channels.
- Cross-Functional Coordination
- Collaborate with sales, marketing, and supply chain teams to ensure seamless execution of trade marketing campaigns and new product launches.
- Event & Activation Support
- Assist in organizing sampling activities, exhibitions, and trade activations, including logistical coordination and on-site support.
- Performance Reporting & Insights
- Prepare regular reports and presentations summarizing trade marketing activities, analyzing results, and providing actionable recommendations for improvement.
- Merchandising Standards
- Contribute to the development of merchandising guidelines and monitor in-market execution to ensure compliance with brand standards.
- Market & Competitor Monitoring
- Track competitor activities and market trends to identify opportunities for innovation and strategic advantage.
- Administrative & Operational Support
- Provide administrative assistance, including scheduling meetings, tracking campaign progress, and maintaining accurate documentation.
- Budget Control & Compliance
- Ensure adherence to budgetary guidelines and promotional rebate frameworks while optimizing resource utilization.
- Innovation & Continuous Improvement
- Identify opportunities for new tools, processes, or technologies to enhance trade marketing efficiency and effectiveness.
- Additional Responsibilities
- Undertake other projects and tasks as reasonably required to support business priorities.
REQUIRED EXPERIENCE & COMPETENCIES
Education :
Bachelor's degree in Marketing, Business Administration, or a related field.
Experience:
Excellent communication and interpersonal skills, with the ability to collaborate effectively and respectful with cross-functional teams.
Proven experience in FMCG or related roles will be an added advantage.
Strong organizational skills with the ability to manage multiple tasks simultaneously.
Competency:
Positive Attitude: We are seeking a candidate who approaches challenges with optimism and enthusiasm. The ideal candidate should demonstrate resilience and a proactive mindset in overcoming obstacles.
Passion: We value individuals who are passionate about their work and are driven to make a meaningful impact.
Proficiency in the Microsoft Office.
Flexibility to travel as needed.
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