Marketing & Sales Manager

2 days ago

Kuala Lumpur Centre Kuala Lumpur, Malaysia Ansa Digital Sdn Bhd Full time 900,000 - 1,200,000 per year

Job Summary:

The Marketing & Sales Manager is responsible to lead the company's marketing and sales strategy with a strong emphasis on digital growth. You will oversee both marketing and sales teams to drive brand visibility, lead generation, and revenue performance. This role blends strategic thinking with hands-on digital execution to achieve business goals and market expansion.

Key Responsibilities:

Marketing Leadership

  • Build and lead the company's overall digital marketing and brand strategy aligned with business goals.
  • Plan, manage, and execute integrated campaigns across Google, Meta, LinkedIn, TikTok, and Xiaohongshu (XHS) to drive awareness, engagement, and lead generation.
  • Set up and manage the company's internal content studio for podcasts, interviews, and short-form video production.
  • Oversee creation and optimization of content across all digital platforms, ensuring consistent storytelling, brand identity, and audience relevance.
  • Manage website content, SEO/SEM, and analytics dashboards to grow traffic, conversion, and engagement.
  • Support mobile app marketing through content updates, push notifications, and campaign integration.
  • Execute and optimize paid media strategies (SEM, paid social, retargeting) to maximize ROI.
  • Leverage AI tools (ChatGPT, Jasper, Midjourney, etc.) for content ideation, copywriting, and insights.
  • Plan and execute marketing events, roadshows, and product launches to boost brand presence and lead generation.
  • Develop and manage marketing materials and collaterals to support both branding and sales efforts.
  • Conduct market research and competitor analysis to identify trends, opportunities, and customer insights.
  • Identify and pursue strategic partnerships to expand market reach.
  • Manage marketing budgets and campaign calendars to ensure cost efficiency and timely execution.
  • Ensure compliance with brand, communication, and data protection standards in all marketing initiatives.
  • Stay current with digital, AI, and social media marketing trends to enhance brand performance.

Sales Integration

  • Lead and coach the sales executive team to meet and exceed sales targets.
  • Collaborate with sales to align marketing campaigns with conversion goals and pipelines.
  • Develop and monitor sales strategies, KPIs, and incentive programs to drive performance.
  • Analyze sales data, customer feedback, and lead sources to optimize both marketing and sales efforts.
  • Work closely with cross-functional teams to ensure seamless lead handover, CRM management, and post-sale engagement.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • Minimum 5 years' experience in marketing (digital focus) and at least 2 years managing or coordinating sales teams.
  • Strong knowledge of digital platforms, CRM systems, and analytics tools.
  • Excellent leadership, communication, and strategic planning skills.
  • Data-driven mindset with a passion for growth, technology, and customer engagement.

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