Product Livehost

Live Streaming Strategy and Planning:

• develop and implement a comprehensive brand strategy for livestreaming activities.
• strategize suitable ways to engage audience during livestreams, promote interaction and develop a community around the brand.
• collaborate with marketing team to plan livestreaming content that aligns with the brands message and objectives
• stay updated on livestreaming platforms' features, trends and algorithms.
• optimize livestreaming content for different platform and audiences

Live Streaming Budget and Performance Management:

• manage livestreaming campaign budgets, ensuring cost-effectiveness and positive return on investment.
• analyze data and performance metrics related to the livestreaming activities in order to evaluate effectiveness of the campaigns
• collaborate with cross-functional teams in order to align livestreaming efforts with broader marketing campaigns and product launches
• Ensure that livestreaming contents are align with the brands visual identity, tone, and messaging, and maintaining consistency across all platforms and campaigns

Live Streaming Promotion and Communications:

• Develop livestreaming promotional strategies by utilizing social media, email marketing, and other platforms and channels.
• Identify and negotiate partnerships with affiliates and other brands to enhance livestreaming contents and reaching a broader audience.

Livestream Crisis Management:

• Developing strategies for handling potential issues or crises that may occur during live streaming events.
• Preparing to ways on how to address technical glitches, negative comments or other issues.

Short Video Production:

• Planning, shooting, and editing videos for various platforms.
• Ensuring the short videos are aligned with brand's message and marketing objectives.
• Optimize video content for different platform base.

Job Requirements:

• Possess SPM certificate and above
• Fluent in Bahasa Malaysia and English speaking is a requirement for this role.
• With or without work experience, ideally in e-commerce or high-growth industries' livestream experience is preferred.
• Experienced with platforms such as TikTok, Facebook, Instagram, Lazada, and Shopee would be an added advantage.
• Possesses a fun, energetic and confident personality.
• Able to work independently and as a team player, with a can-do attitude and ability to thrive in a dynamic environment.