Campaign strategist

2 weeks ago

Greater Kuala Lumpur, Malaysia Abhidi solution Full time
The Role:

Campaign Planning & Strategy:

  • Develop and implement integrated marketing campaign strategies.
  • Collaborate with cross-functional teams (content, creative, media, SEO, paid ads) to build cohesive and effective campaigns
  • Analyze audience segments and market trends to create data-driven campaign approaches

Campaign Execution & Management:

  • Oversee end-to-end execution of campaigns, including ideation, content creation, channel selection, and deployment.
  • Develop campaign timelines, budgets, and deliverables
  • Optimize campaigns across digital, paid, social, email, and offline channels

Performance Analysis & Reporting:

  • Monitor key performance metrics (KPIs), such as CTR, conversion rates etc.
  • Analyze campaign data to measure success and identify areas for optimization

Collaboration:

  • Work closely with creative and content teams to develop compelling messaging and assets for campaigns.
  • Partner with media buying and digital teams to plan budgets and allocate resources effectively.
  • Align strategies with sales, product, and leadership teams to ensure business priorities are met.
Ideal Profile:
  • 4-6 years of experience in marketing campaign strategy, execution, and optimization
  • Proven experience managing multi-channel campaigns (digital, social, email, paid media)
  • Strong understanding of marketing funnel strategies and audience segmentation
  • Proficiency in analytics tools like Google Analytics, HubSpot, or similar platforms
  • Excellent project management, organizational, and multitasking abilities
  • Analytical mindset with the ability to interpret data and generate actionable insights
  • Familiarity with SEO, content marketing, and email automation tool
What's on Offer?
  • Opportunity within a company with a solid track record of performance
  • Strong opportunities to progress your career
  • Fantastic work culture

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