Wealth Marketing

If you are looking to excel and make a difference, take a closer look at us…

Job Responsibilities:

Segment Marketing:

• Responsible to formulate/ develop marketing campaign to drive Private, Priority Banking (PB) acquisition, revenue, AUM and cross sell.

• Manage PB and Investment marketing activities to achieve campaign targeted sales, response rate and business goals through effective planning, implementation and control of all aspects of the marketing process

• Develop effective communication plan to promote the PB privileges and investment promotion via all relevant above-the-line and/or below-the-line communications i.e. press advertisement, online advertising, point-of-sales displays, SMS, direct mailer, statement insert, etc.

• Develop and custodian of digital strategy roadmap, prioritizes and timelines high impact digital initiatives for PB/ Investment

• Building up customer micro and mega campaigns/ events to specific group of customer (PB sub-segment) to drive revenue, activation and retention

• Evaluate P&L impact at programme and portfolio level to deliver maximum return on investment

• Responsible for campaign fulfilment/ payment/ tracking etc for campaigns and projects

• Monitor competitor's market intelligence, benchmarking against competitors and global industry practices

• Special project deployment

Innovation and Experience:

• Rollout value added service, friendly and effective banking process/ customer journey to help manage customer financials needs and expectation

• Develop digital innovative program/ website to support customer banking experience. Provide quickly, efficiently and facilitate the use of alternative channel wherever possible.

• Contribute constructively and creatively in the planning and implementation stages of programmes to drive maximum AUM, sales, loyalty, awareness synergies with customer lifestyle experience.  

Managerial (team/group responsibilities):

• Providing campaign training/briefing and materials to sales channel, service team and operation.

• Enabling frontline to sell more via campaign, engagement event or better portfolio optimization

• Support sales channel in campaign related, provide support to strengthen PB Distribution.

• Establish and maintain strong working relationships with support teams eg: Operations, Project Management, Finance, Legal and Compliance etc

Job Requirements:

• Degree holder, preferably Banking / Marketing/ Business Administration

• Min 4 years working experience in banking/ financial institutions, preferably related to marketing/ business development or Investment related

• Understands the end-to-end creative development process

• Adequate segment management knowledge

• Adequate investment product knowledge, be it marketing/ operations/ compliance requirements

• Team player & good communication skills

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our "Digital at the Core" ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Realise your full potential at Hong Leong Bank by applying now.