Social Media Content Creator

About TRAVELOG

TRAVELOG is a fast-growing outbound travel agency in Malaysia, specializing in curated journeys to China and beyond. We believe travel changes lives, and our mission is to deliver meaningful, inspiring, and unforgettable travel experiences.

We also own Malaysia's largest travel Facebook community with over 2.3 million followers:

• – 1.3M followers
• 旅书 – 860K followers

This scale gives our marketing team a powerful platform to reach and inspire millions of travelers every day.

Role Overview

As a Social Media Content Creator, you will play a key role in shaping TRAVELOG's online voice and brand identity. You'll be responsible for creating, curating, and optimizing engaging digital content that inspires audiences, builds trust, and drives growth across multiple social media platforms.

This role requires a creative storyteller with a strong eye for visuals, deep knowledge of social media trends, and the ability to translate travel experiences into authentic, shareable content.

Key Responsibilities

1. Content Creation & Storytelling

• Develop original, engaging, and high-quality content to strengthen brand presence and audience connection.
• Write compelling copy for social media, blogs, newsletters, and destination features.
• Design graphics, animations, and short-form videos (Reels, TikTok, XHS) to complement written content.
• Ensure all content aligns with TRAVELOG's brand guidelines, tone of voice, and campaign objectives.

2. Social Media Management & Optimization

• Manage and grow TRAVELOG's social media accounts (Instagram, TikTok, Facebook, XiaoHongShu, etc.).
• Create platform-specific content strategies to maximize reach and engagement.
• Stay updated on emerging social trends, tools, and algorithms, applying them proactively.
• Monitor, analyze, and report on content performance, providing actionable insights for improvement.

3. Cross-Team Collaboration

• Work closely with the marketing team to plan and execute social media campaigns.
• Collaborate with sales and product teams to ensure consistency across channels.
• Contribute creative ideas to strengthen campaigns and audience engagement.

4. Project & Workflow Management

• Manage multiple content projects in a fast-paced environment while meeting deadlines.
• Maintain an organized content calendar and ensure timely delivery.
• Support campaign planning with innovative content ideas.

5. Performance Tracking & Reporting

• Track key metrics using analytics tools (e.g., Meta Insights, TikTok Analytics, Google Analytics).
• Use engagement data to refine storytelling, visuals, and posting strategies.
• Provide regular performance reports and propose data-driven improvements.

Key Performance Indicators (KPIs)

Social Media Growth: Achieve monthly follower growth targets on core platforms.

• Engagement Rate: Maintain or exceed engagement benchmarks per channel.
• Content Consistency: Deliver consistent output of high-quality posts, videos, and visuals.
• Traffic & Leads: Increase website traffic, inquiries, and conversions from social channels.

Requirements

• Bachelor's Degree in Marketing, Communications, Creative Design, or related field.
• 2–5 years of proven experience in content creation, social media management, or digital marketing.
• Excellent command of English and Mandarin (written and spoken).
• Proficiency in Canva, Adobe Illustrator/Photoshop, or equivalent design tools.
• Strong understanding of social media algorithms, analytics, and optimization strategies.
• Ability to craft content that connects emotionally and drives action.
• Passion for travel/tourism and an eye for storytelling through words, visuals, and video.
• Detail-oriented with strong design/aesthetic sense and commitment to brand consistency.
• Independent, resourceful, and able to manage multiple priorities under tight timelines.

Culture Fit:

At TRAVELOG, we are a trust-based, fast-paced company with a lean management structure. This means every team member carries more responsibility, has greater exposure, and plays a direct role in our success.

We believe the right culture fit is key to success. Our ideal team members are:

• Be Self-Driven – Take initiative, set your own goals, and move projects forward without waiting for instructions.
• High Performance & Play at the Top – Always aim for industry-leading quality. Own your work, benchmark against the best, and never settle for "good enough."
• Drive for Results – Measure success by outcomes, not effort. Focus on actions that deliver real impact for the brand, team, and long-term goals.

TRAVELOG is a place for leaders, not passengers. If you're seeking comfort zones, predictable routines, and minimal challenges, this is not where you'll find them. But if you're ready to think big, take ownership, make bold decisions, and shape the future of our company, you'll have the platform, trust, and support to make a lasting impact.

Why Join Us?

• Massive Audience Reach – You'll create content for Malaysia's largest travel Facebook community (2.3M+ followers), giving you an unparalleled platform to make your work seen and appreciated.
• Career Growth – Opportunity to grow into senior content strategist, IP operator, or regional social media lead as TRAVELOG expands into Southeast Asia.
• Creative Playground – Experiment with short-form video, live streams, campaigns, and influencer collaborations — your creativity will shape how millions view travel.
• Travel Industry Exposure – Gain insider access to the travel world, from new destinations to exclusive partnerships, and bring those stories to life online.
• Innovative Team Culture – Work in a fast-paced, trust-based environment that values ownership, learning, and bold ideas.