content marketing executive

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia TJM Products Sdn. Bhd. Full time 40,000 - 60,000 per year

Key Responsibilities:

  • Conceptualize, plan, shoot and edit engaging content (short-form videos and images) tailored for platforms such as Instagram, Facebook, TikTok, XHS etc.
  • Plan, implement, and manage content calendars to ensure consistent and timely marketing efforts.
  • Manage social media accounts (such as Instagram, Facebook, TikTok, XHS etc) to ensure relevant, up-to-date content and emerging trends in social media.
  • Planning, scheduling, and publishing social media posts to drive engagement and increase audience reach.
  • Stay current with social media trends and audience preferences to create relevant and impactful content.
  • Handle KOL/KOC collaborations, from sourcing to performance tracking.
  • Analyze content performance metrics and optimize content based on audience engagement, traffic, ROI, etc.
  • Analyze market trends, competitor activities, and customer insights to provide actionable strategies and marketing recommendations.
  • Plan and manage paid ad campaigns on TikTok Ads, Facebook/Instagram Ads.

Requirements:

  • at least 1 years of experience in social media marketing, influencer collaborations, or content creation.
  • Basic video editing skills using tools like CapCut, Adobe Premiere Pro, Canva, or similar.
  • Familiar with TikTok trends, Instagram Reels, and e-commerce platforms (Shopee/Lazada).
  • Comfortable appearing on camera – able to host product reviews, unboxings, or live sessions confidently (no professional acting experience needed, but should be natural and engaging).
  • Analytical – able to interpret data and optimize campaigns.

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