Intern Digital Marketing

3 days ago

Shah Alam, Selangor, Malaysia D Loft Hotel Full time

Job Title: Digital Marketing Intern (Hotel Division)

Department: Sales & Marketing / E-Commerce

Reports To: Marketing Manager / E-Commerce Executive

Location: [Hotel Name / City]

Duration: [e.g. 3–6 Months Internship]

Job Summary

We are seeking a passionate and creative Digital Marketing Intern to join our hotel's marketing team. The intern will assist in developing and executing online marketing campaigns, managing the hotel's digital presence, and supporting strategies to increase online visibility, direct bookings, and brand engagement. This role offers hands-on experience in digital marketing within the hospitality industry.

Key Responsibilities

  • Assist in content creation for hotel social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.)
  • Schedule and manage daily social media posts and monitor engagement and inquiries
  • Support in planning and executing digital advertising campaigns (Meta Ads, Google Ads)
  • Assist in email marketing and e-newsletter design for promotions, packages, and events
  • Update hotel listings on OTA platforms (e.g. , Agoda, Expedia) with accurate visuals and descriptions
  • Help optimize SEO and SEM performance for hotel website and online campaigns
  • Capture and edit short-form photo and video content for social media and promotions
  • Monitor and report social media and campaign performance metrics
  • Conduct research on competitors, travel trends, and guest demographics
  • Support marketing team during hotel events, photoshoots, and content production

Requirements

  • Currently pursuing a Diploma or Degree in Marketing, Mass Communication, Hospitality, Tourism, or related field
  • Interest or basic knowledge in digital marketing, content creation, or e-commerce
  • Proficiency in social media platforms (Instagram, Facebook, TikTok, etc.)
  • Familiarity with Canva, CapCut, or Adobe Creative Suite is an advantage
  • Strong communication skills in English and Bahasa Malaysia (Mandarin is a plus)
  • Creative, proactive, detail-oriented, and eager to learn about hotel marketing
  • Able to work independently and within a team environment

Learning Opportunities

  • Hands-on exposure to digital marketing campaigns for a hotel brand
  • Experience managing real hotel social media accounts and OTAs
  • Mentorship from hospitality marketing professionals
  • Understanding of online guest engagement and reputation management
  • Practical experience with digital analytics tools and marketing strategy execution

Job Types: Full-time, Internship

Contract length: 6 months

Pay: RM1, RM5,862.73 per month

Work Location: In person

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