Marketing Executive

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia The Pit (M) Sdn Bhd Full time 60,000 - 90,000 per year

Key Responsibilities:

  1. Marketing Strategy & Planning

  2. Assist in developing and implementing marketing campaigns for the nightclub, including themed nights, events, promotions, and partnerships.

  3. Identify target audience segments and develop tailored campaigns to maximize engagement.
  4. Monitor industry trends, competitor activities, and consumer behavior to propose innovative marketing initiatives.

  5. Digital Marketing & Social Media

  6. Manage social media channels (Instagram, Facebook, TikTok, etc.) with engaging content, posts, and stories.

  7. Collaborate with graphic designers, photographers, and videographers to create promotional content.
  8. Monitor analytics and social media metrics to optimize campaigns and increase online visibility.

  9. Event Promotion & Public Relations

  10. Coordinate marketing efforts for special events, celebrity appearances, and brand collaborations.

  11. Maintain relationships with influencers, media outlets, and lifestyle partners to promote events.
  12. Handle PR activities and manage press releases or media communications when required.

  13. Advertising & Campaign Management

  14. Plan and execute both online (Google Ads, social media ads) and offline advertising campaigns.

  15. Track marketing performance, campaign ROI, and make data-driven recommendations for improvement.

  16. Customer Engagement & Loyalty

  17. Assist in creating customer engagement programs, loyalty initiatives, and VIP guest campaigns.

  18. Gather guest feedback and insights to enhance customer experience and improve future marketing strategies.

  19. Reporting & Administration

  20. Prepare regular marketing reports, including campaign results, social media insights, and guest engagement metrics.

  21. Coordinate with operations, sales, and management teams to align marketing efforts with club objectives.

Requirements:

  • Bachelor's degree in Marketing, Communications, Business, or related field.
  • Minimum 2 years of experience in marketing, preferably in nightlife, entertainment, or F&B industry.
  • Strong understanding of social media platforms, digital marketing tools, andanalytics.
  • Creative mindset with excellent writing, communication, and storytelling skills.
  • Ability to work in a fast-paced, dynamic environment, often during evenings and weekends.
  • Knowledge of nightlife trends, club culture, and event promotion is highly desirable.

Skills & Competencies:

  • Strategic thinking and problem-solving
  • Strong interpersonal and networking skills
  • Attention to detail and organizational abilities
  • Ability to manage multiple campaigns and events simultaneously
  • Results-driven with a focus on ROI and KPIs

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