Trade Marketing Manager

1 day ago

Penang, Malaysia Addiction Foods Pte Ltd Full time 60,000 - 120,000 per year

About the Role:

Role:  Trade Marketing Manager (FMCG/Pet Food)

Level:  Managerial- Full-time

Work Set-up: Remote

Turn shopper insight into a sell-out, without a team to manage—just outcomes to own.

We're hiring a Trade Marketing Manager (IC) with solid FMCG experience to translate brand strategy into customer-specific activation across Modern Trade, General Trade, Distributors, and E-commerce. This role has no direct reports—you'll influence without authority, partnering tightly with Sales, Marketing, Supply, and Finance to deliver measurable off-take.

What you'll do:

  • Own the channel plan (IC): Build and execute trade roadmaps per channel/customer; create promo calendars, visibility grids, and planograms.
  • Customer programs: Craft sell-in/sell-out toolkits, co-develop JBPs with Sales, and secure features, displays, and exclusives.
  • Shopper activation: Design promos, bundles, POSM, content, and merchandising briefs; coordinate execution with agency/field partners.
  • NPD launch excellence: Lead go-to-market for new and hero SKUs—pricing/promo architecture, sell-in decks, timelines, and door lists.
  • Measure & optimize: Track off-take, ROI/ROMI, and compliance using retailer portals, panels, and e-comm dashboards; run test-and-learn.
  • Budget stewardship: Manage trade spend/claims and deliver post-promo reviews with clear keep/kill/scale recommendations.
  • Cross-functional flow: Align forecasts and inventory health; flag demand risks and recovery actions.
  • Events & retail theatre: Orchestrate roadshows, expos, and in-store activations end-to-end (brief → execution → post-analysis).

What you'll bring:

  • Minimum of 5 years in FMCG trade/shopper marketing or key account/trade strategy with proven off-take and ROI wins.
  • Mastery of pricing & promo mechanics, category roles, planograms, POSM.
  • Strong analytics chops (retailer portals, scan data, e-comm dashboards); you turn data into action.
  • Influence skills to drive outcomes without line authority; crisp project management and on-time delivery.
  • Bonus: pet care/health & wellness experience; comfort with AI tools for insighting, reporting, and content acceleration.

How success looks (first 12 months):

  • Live channel playbooks and disciplined promo calendars across priority customers.
  • Off-take lift and improved promo ROI on top doors/SKUs.
  • Flawless NPD GTM with repeat sell-out.
  • A simple dashboard tracking distribution, visibility, price-pack, conversion, and spend.

Role details:

  • Reports to: Senior Trade Marketing Manager & Marketing Director.
  • Work setup: Remote

Apply: Send your CV to

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