KOL Community Executive

1 week ago

Petaling Jaya, Selangor, Malaysia Tagtoo Technology Sdn Bhd Full time

As the KOL Community Executive, you will lead all influencer sourcing, briefing, and content coordination for campaigns across XHS, TikTok, IG, and related platforms. You are both the relationship builder and the campaign executor — ensuring KOLs deliver creative content that drives results.

Objectives of This Role

  • Build a strong pool of local and regional KOLs aligned with Tagtoo's performance model
  • Manage full KOL execution from sourcing to reporting
  • Ensure all creator deliverables are KPI-aligned with client expectations
  • Generate recurring partnerships for scalable client campaigns

Key Responsibilities

  • Source, negotiate, and onboard KOLs for campaign execution
  • Translate client briefs into actionable KOL deliverables
  • Develop content direction, talking points, and KOL-friendly scripts
  • Manage communication and timelines with multiple creators
  • Monitor and report on KOL content performance (engagement, reach, clicks, conversions)
  • Support influencer activation campaigns (giveaways, trend pushes, etc.)

Required Skills & Qualifications

  • Bachelor's degree in Marketing, PR, Communications, or equivalent
  • 1 years of experience managing influencers or brand partnerships
  • Strong understanding of social platform trends and creator ecosystems
  • Good negotiation and communication skills in English, Malay (Mandarin is a plus)
  • Familiarity with social media / KOL in Indonesia is a plus
  • Detail-oriented with strong project coordination abilities
  • Ability to align influencer content with business KPIs

Job Types: Permanent, Contract

Contract length: 3 months

Pay: RM2, RM3,000.00 per month

Benefits:

  • Health insurance
  • Opportunities for promotion
  • Parental leave
  • Professional development

Work Location: Hybrid remote in Petaling Jaya

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