Marketing Executive

2 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia QUEST MASTERYASIA GROUP SDN BHD Full time 30,000 - 48,000 per year

QUEST MASTERYASIA GROUP SDN BHD is hiring a Full time Marketing Executive role in Fraser Business Park, Federal Territory of Kuala Lumpur. Apply now to be part of our team.

Requirements for this role:

  • Looking for candidates available to work:
  • Mon morning
  • Mon afternoon
  • Mon evening
  • Tue morning
  • Tue afternoon
  • Tue evening
  • Wed morning
  • Wed afternoon
  • Wed evening
  • Thu morning
  • Thu afternoon
  • Thu evening
  • Fri morning
  • Fri afternoon
  • Fri evening
  • Expected salary: RM2,500 - RM4,000 per month

Key Responsibilities:

  1. Content Creation & Campaign Management:

● Develop engaging content for social media platforms (Facebook, Instagram, LinkedIn) to promote programs and services.

● Design and execute marketing campaigns tailored to specific programs, such as leadership, sales, and customer-centric training.

● Create captions, visuals, and interactive posts to increase audience engagement.

  1. FB Ads Management:

● Plan, execute, and optimize Facebook Ads campaigns to maximize reach, engagement, and lead generation.

● Analyze ad performance metrics to adjust strategies for higher ROI and better audience targeting.

● Stay updated on the latest trends and changes in Facebook Ads algorithms to ensure campaign success.

  1. Program Marketing:

● Collaborate with trainers and program coordinators to craft compelling marketing materials.

● Promote in-house and public programs, ensuring alignment with company branding.

● Highlight post-program successes to showcase program value and effectiveness.

  1. Event Promotion & Coordination:

● Plan and implement promotional activities for corporate events, conferences, and workshops.

● Develop email campaigns and brochures for targeted outreach to clients and potential leads.

● Coordinate with the sales team to align marketing efforts with client needs.

  1. Customer Engagement & Lead Management:

● Manage communication with potential and existing clients via email marketing and social media.

● Respond to inquiries and provide pre- and post-event support to ensure customer satisfaction.

  1. Performance Analysis:

● Monitor and analyze the performance of marketing campaigns, social media posts, and Facebook Ads.

● Prepare reports to track KPIs, engagement metrics, and campaign ROI.

  1. Creative Innovation:

● Brainstorm and implement fresh ideas to position the company as a thought leader in the training industry.

● Adapt marketing content to trends and audience preferences for maximum impact.

  1. Team Collaboration:

● Work closely with cross-functional teams, including trainers, designers, and program coordinators, to ensure seamless campaign execution.

● Support team efforts to achieve individual and collective KPIs and objectives.

  1. Brand Building:

● Strengthen the company's brand identity through consistent messaging and visuals.

● Advocate for innovative approaches to promote training programs, like storytelling, customer success stories, and thematic campaigns.

Qualifications:

● Diploma or Degree in Marketing, Mass Communication, or a related field.

● Strong understanding of social media platforms, digital marketing strategies, and campaign execution.

● Intermediate to advanced knowledge and execution of Facebook Ads campaigns.

● Excellent written and verbal communication skills.

● Ability to manage multiple tasks and meet deadlines in a fast-paced environment.

● Creative problem-solver with a proactive mindset.

● Experience in event promotion or marketing within the training and consulting industry is a plus.

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