Head of Marketing

JOB OVERVIEW

SuamiSihat Ecommerce is seeking a highly capable, hands-on, and growth-driven Head of Marketing & Sales to lead and scale our direct-to-consumer Ecommerce business through its next major inflection point.

This role is not about running ads.

It is about building a scalable Ecommerce growth engine that can move the business from mid-six-figure monthly revenue to seven figures, while simultaneously transitioning from third-party brand distributorship to our own proprietary product lines with stronger margins and IP control.

You will own the Ecommerce growth system end-to-end, and lead the marketing, sales, and creative execution required to scale both locally and internationally.

If you thrive in complexity, change, and high ownership, this role is built for you.

KEY RESPONSIBILITIES

1. Strategic Ownership and Performance Continuity

• Plan, execute, optimise, troubleshoot, and relaunch Ecommerce campaigns across:

i) Meta Ads, Google Ads, TikTok Ads

ii) Omni-channel social media

iii) Influencer, affiliate, and community channels

iv) Website funnels, offers, and CRM-based sales pipelines

• Ensure every campaign has:

i) Clear funnel logic

ii) Defined target avatar

iii) Measurable conversions

iv) Direct revenue contribution

• Continuously improve performance through structured optimisation cycles.

• Reset strategies or rebuild campaigns from scratch when required to hit growth targets.

2. Team Leadership, Capability Building, and Performance Accountability

• Lead performance marketing, Ecommerce sales, content, and multimedia teams.

• Train teams on:

i) Messaging and positioning

ii) Funnel thinking

iii) CRM handling and follow-ups

iv) Objection handling and closing logic

• Set clear KPIs, enforce accountability, and drive execution speed.

• Take decisive action on underperformance through coaching, restructuring, rehiring, or replacement.

• Build a high-performance Ecommerce team that can scale with the business.

3. Lead Generation, CRM, and Conversion Systems

• Architect and scale multi-channel Ecommerce lead generation systems.

• Own CRM segmentation, automation, follow-up logic, and recovery flows.

• Optimise WhatsApp, email, retargeting, and reactivation journeys to maximise conversion and lifetime value.

• Strengthen community and database touchpoints to drive repeat purchases and brand loyalty.

4. Performance Analysis and Optimisation Cycles

• Monitor Ecommerce performance daily and weekly.

• Identify bottlenecks across ads, creatives, landing pages, checkout, and closing.

• Optimise messaging, offers, creatives, targeting, and conversion bridges.

• Present clear performance reports explaining:

i) What is working

ii) What is broken

iii) What actions will be taken next

5. Product Development, Market Validation, and Growth Insights (with BD Team)

• Work closely with the Business Development team to:

i) Identify customer pain points

ii) Validate market demand

iii) Shape product and offer direction

• Design and manage customer research including:

i) Pre-purchase intent and objection surveys

ii) Post-purchase satisfaction and outcome surveys

iii) Non-repeat and churn analysis

• Analyse insights from CRM data, customer conversations, surveys, and SKU-level performance.

• Collaborate on product improvements, bundles, pricing strategies, and new launches.

• Ensure every product or offer is launched with validated demand and a clearly defined avatar.

6. Creative Direction, Campaign Narrative, and Brand Execution (Per Product, Per Avatar)

• Lead creative direction per product, per avatar, and per campaign, ensuring each campaign has:

i) Clear narrative

ii) Consistent messaging

iii) Strong visual and emotional hooks

• Work closely with the Art Director from the Holding Company to align:

i) Brand standards

ii) Visual systems

iii) International-ready creative quality

• Lead and guide multimedia designers to:

i) Translate strategy into high-performing creatives

ii) Maintain creative consistency across channels

iii) Continuously improve performance through creative testing and iteration

• Ensure creatives are built not just to look good, but to convert, scale, and travel across markets.

7. Business Scaling, Team Restructuring, and Growth Transition

• Take ownership of scaling Ecommerce revenue from current six-figure monthly levels to seven figures within 6 months.

• Acknowledge that the current team and structure were built for a different stage and must evolve.

• Restructure, rehire, and rebuild team capabilities as required to support:

i) Higher revenue targets

ii) Faster execution

iii) Product-led scaling

• Lead the transition from:

i) Sole distributorship with medium margins

ii) To proprietary product brands with stronger margin and IP control

• Systematically launch new in-house products while:

i) Managing existing customer database and community

ii) Controlling brand narrative during transition

iii) Scaling evergreen acquisition for new customers

• Prepare Ecommerce operations to scale from local to international markets.

8. Dashboard Intelligence, Reporting, and Forecast Planning

• Build and maintain dashboards tracking:

i) Traffic

ii) Conversion rates

iii) CAC, AOV, LTV

iv) ROAS by channel and SKU

v) Revenue forecasts

• Prepare weekly and monthly performance reports for management.

• Ensure CRM discipline and accurate data usage across teams.

• Translate insights into clear execution priorities for continuous growth.

TECHNICAL AND LEADERSHIP COMPETENCIES REQUIRED

Strong hands-on expertise and leadership in:-

1. Meta Ads

2. Google Ads

3. TikTok Ads

4. Ecommerce Funnels and CRO

5. WhatsApp and Call Closing via CRM

6. Omni-channel Social Media Growth

7. Email, Community, and Database Management

8. Influencer, Affiliate, and KOL Marketing

9. Performance Analytics and Looker Studio

10. Creative direction and campaign storytelling

11. Team leadership, restructuring, and performance management

You will inherit active campaigns and a mixed-skill team.

You are expected to optimise, rebuild, and scale with urgency and discipline.

QUALIFICATIONS AND SKILLS

Essentials

• Minimum 8 years of experience in Ecommerce marketing, sales leadership, or both.

• Proven track record scaling revenue-driven Ecommerce businesses.

• Strong understanding of funnels, CRM, ads optimisation, creative performance, and analytics.

• Comfortable owning numbers, decisions, and outcomes.

Preferred

• Experience in health, wellness, or consumer product brands.

• Experience launching and scaling proprietary product brands.

WHAT WE OFFER

• High-ownership leadership role during a major growth and transformation phase.

• Direct influence on product, brand, and international expansion.

• Hybrid working arrangement (Subang Jaya / Banting).

• Performance-driven culture with authority to execute.

• Unlimited coffee, focused workspace, and team support.

• Free flow men's health supplements.

• Training, growth opportunities, and annual increments.

• Long-term leadership growth within the SuamiSihat ecosystem

Job Types: Full-time, Permanent

Pay: RM9, RM12,000.00 per month

Benefits:

• Maternity leave
• Opportunities for promotion
• Parental leave
• Professional development

Work Location: In person