Assistant Manager, Public Affairs

About You

As the Assistant Manager for Public Relations at CARSOME, you will play a key role in supporting the execution of strategic communications and public relations initiatives. Working closely with the Regional Communications and Marketing teams, you will help craft and deliver compelling content to strengthen brand visibility, drive media engagement, and support reputation-building efforts across multiple channels.

At CARSOME, we are not just another tech company – we are a fast-paced, innovative team revolutionizing customer experience in Southeast Asia's automotive industry. This role offers a fantastic opportunity for a dynamic individual to expand your skills and expertise in communication management in an exciting space. You will be part of a team that values creativity, embraces challenges, and thrives on pushing boundaries. If you are passionate about research, writing, and Public Relations, are eager to make a difference, and are ready to embark on a growth journey, this could be a role for you.

Your Day-to-Day

• Content Development: Write, edit, and produce high-quality content for various platforms,
  
  including but not limited to press releases, blog posts, articles, newsletters, social media, and
  
  website content. Ensure all content is consistent with CARSOME's brand voice and messaging.
• Editorial Oversight: Review and edit content created by other team members or external contributors, providing constructive feedback and ensuring adherence to brand guidelines and industry standards.
• Research and Insights: Conduct thorough research on industry trends, competitor activities, and relevant topics to produce content strategy and development. Utilize insights to create content. that resonates with target audiences and enhances brand visibility.
• Media Relations: Build and maintain relationships with journalists, influencers, and industry stakeholders. Assist in drafting media pitches and responding to media inquiries.
• Event Support: Assist in the planning and execution of media events, press conferences, and product launches. Develop content and materials to support these events and ensure effective communication.
• Crisis Communication: Support the drafting of crisis communication materials, frameworks and statements, ensuring timely and appropriate responses.
• Cross-Functional Collaboration: Work closely with Marketing, Corporate Affairs, Commercial, Product and all other teams to ensure consistent messaging across all communication channels.
• Continuous Improvement: Stay updated with emerging communication trends, automotive industry insights, and best practices. Make recommendations for continuous improvement in content creation and communication strategies.

Your Know-How

• Bachelor's degree in Communications, Journalism, Public Relations, or a related field.
• Minimum of 5 years of relevant experience in communications, media, PR, or social media.
• Excellent written and verbal communication skills, with a strong command of grammar, punctuation, and AP style.
• Strong writing and editing skills, with a portfolio showcasing exceptional writing abilities, including press releases, blog articles, or social media content.
• Proficiency in using social media platforms and tools for content creation.
• Ability to think creatively, generate innovative ideas, and adapt quickly to changing priorities in a fast-paced environment.
• Strong organizational and project management skills, with attention to detail and the ability to meet deadlines.
• Proactive and collaborative team player with the ability to work independently and take initiative.
• Excellent interpersonal & communication skills.
• Good to have: Knowledge of the automotive industry and an interest in emerging automotive
  
  technologies.