Robotics Technical Sales Specialist

About OMRON Industrial Automation Business 

At OMRON, we lead the way in automation and robotics, empowering businesses worldwide with innovative solutions in robotics, IoT, machine vision, control, safety systems, etc. Founded in 1933, we have evolved into an organization dedicated to creating new social values while driving industrial digital transformation under our ambitious Shaping the Future 2030 strategy.

With a strong presence in the APAC region, our Industrial Automation business offers one of the industry's most extensive portfolios, including sensors, controllers, motors, robotics, vision, safety solutions, etc. Backed by over 28,000 employees globally and recognized among the World's Top 100 Innovative Companies for the past decade, we continue to improve manufacturing to support a sustainable society.

Understand more about our Industrial Automation Business HERE.

We are seeking a highly skilled and motivated Robotics Technical Sales Specialist to join our team in a strategic technical sales role. This position will focus on driving growth, customer engagement, and the adoption of Omron's innovative robotics solutions. Operating as a consultative technical sales professional, you will collaborate with end users, system integrators, channel partners, and internal teams to position Omron as a leader in robotics. 

Responsibilities:

Business Development

• Actively participate in business development, identifying and pursuing new opportunities by engaging customers with both commercial and technical discussions. 
• Develop and maintain a pipeline of potential customers through networking, marketing initiatives, and direct client engagement.
• Maintain awareness of competitor information and participate in industry associations in accordance with company policy
• Work closely with internal teams (engineering, product management) to develop proposals that ensure technical feasibility and alignment with customer needs.
• Build and maintain strong relationships with decision-makers and stakeholders across the value chain, including end users and channel partners.
• Collaborate with system integrators and OEM partners to deliver integrated and optimized robotics solutions.

Relationship Management & Account Management

• Develop and maintain strong relationships with key accounts in the industrial automation industry, including end-users, system integrators, and distributors.
• Ensure customer satisfaction by offering proactive technical support and addressing challenges through practical solutions.
• Regularly engage with clients to assess their requirements and identify upselling or cross-selling opportunities.
• Manage relationships with vendors and partners to strengthen competitive positioning in robotics and industrial automation markets. 
• Technical Sales support with CRM
• Work directly with customers to assess their automation needs, providing technical recommendations and quick testing as required
• Collaborate and work closely with Application Engineers to ensure smooth project development & implementation which may include risk assessment and seamless project execution and solution alignment.
• Manage and validate sales opportunities using CRM and other systems, ensuring visibility and timely closures.
• Assess and qualify opportunities to align customer needs with Omron's capabilities.
• Performance Reporting and Market Positioning
• Deliver regular performance reports and insights on sales and business development activities.
• Conduct market analysis to refine strategies and increase market share.
• Stay updated on emerging trends in robotics and automation, incorporating new technologies into sales strategies

Job Requirements:

• Diploma/degree in Engineering discipline (Mechatronics/Electrical/Robotic)
• Fluency in Windows applications (Word, Excel, Power Point)
• Additional certifications in robotics or industrial automation products (e.g., FANUC, ABB, Omron, KUKA, Mitsubishi, or Yaskawa)
• At least 3-years' experience in Technical Applications Sales function (preferably in robotics or automation)
• Knowledge of the robotics industry and market trends
• Experience in system integration or OEM or a related field is a plus.
• Experience in PDCA (Plan-Do-Check-Act) Cycle Management
• Expertise in planning and implementing sales strategies

Why Join us

OMRON's mission is to improve lives and contribute to a better society. We endeavor to make our diverse workforce feel equally valued and enjoy equal opportunities to help us achieve so. So come, work with the best of the best teams, collaborate, and innovate together with diverse, capable minds across the globe.

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