Marketing Executive cum. Content Creator

2 hours ago

Johor Bahru, Johor, Malaysia Perky Lash Full time 30,000 - 60,000 per year

About Us:

Perky Lash is a fast-growing beauty brand with multiple outlets in Singapore and Malaysia, specializing in eyelash extensions, brow and nail services, and eco-friendly lash innovations. We pride ourselves on a vibrant, creative, and collaborative work culture, where innovation meets fun.

Role Overview:

We are looking for a talented Marketing Executive cum Content Creator to manage and grow our brand presence across social media platforms, create engaging content, and assist in executing marketing campaigns. You will play a key role in shaping our brand voice and driving audience engagement.

Key Responsibilities:

  • Plan, create, and schedule engaging social media content (Instagram, XiaoHongShu, Facebook, etc.) for Perky Lash.
  • Write compelling captions, visuals, and copy aligned with brand tone and marketing goals.
  • Assist in planning and executing marketing campaigns, promotions, and influencer collaborations.
  • Monitor social media trends, engagement metrics, and competitor activity to optimize content strategies.
  • Take part in photoshoots, video shoots, and editing content for digital platforms.
  • Collaborate with internal teams to align marketing strategies with business objectives.
  • Support brand storytelling and community engagement efforts.

Requirements:

  • 1–3 years of experience in marketing, social media management, or content creation.
  • Strong visual and creative sense; ability to produce high-quality content.
  • Excellent copywriting skills in English and Chinese.
  • Familiarity with social media analytics, trends, and platforms.
  • Basic photography and video editing skills (Canva, CapCut, or similar).
  • Proactive, organized, and able to handle multiple projects simultaneously.
  • Passion for beauty and lifestyle industries is a plus.

Job Type: Full-time

Benefits:

  • Maternity leave
  • Opportunities for promotion
  • Professional development

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