Assistant Field Force Manager

2 days ago

Kuala Lumpur, Kuala Lumpur, Malaysia Honor Technology (Malaysia) Shd Bhd Full time 1,000,000 - 1,200,000 per year
1. Develop Regional and Retail Manpower Deployment Strategies

a. Formulate Deployment Strategies

- Develop manpower deployment plans based on retail targets, market conditions, and new product strategies. This includes:

  • Retail structure setup
  • Recruitment and selection
  • Personnel management
  • Performance assessment

b. Analyze Position Characteristics

- Ensure precise talent placement and maximize overall efficiency through position-based analysis:

  • Special Zones / Counters:Brand Ambassador (BA), Sales Manager (SM), Trainer, Merchandiser (MD), etc.
  • Experience Stores: Brand Ambassador (BA), Branch Manager (BM)
2. Focus on Cost-to-Output Ratio and Dual Control of Budget and Headcount
  • Implement efficient manpower utilization strategies to maintain balance between operational costs and output performance while ensuring headcount control aligns with budget limits.
3. Regional Implementation and KPI Adaptation
  • Align regional execution with KPI assessment standards for key retail positions as issued by the management line.
4. Coordinate Retail Managers on Compensation and Incentive Plans

a. Develop Compensation Structures

- Work with the Head Office Retail Manpower Team to formulate BA compensation plans linked to sales performance, including:

  • Basic Salary
  • Base Commission
  • Assessment Commission
  • Overall Completion Rate Incentive
  • Key Model Completion Rate Incentive
  • Attendance Management

b. Design Regional Commission Schemes

- Formulate per-unit commission structures based on:

  • Individual productivity forecasts
  • Per-unit cost forecasts
  • Individual cost forecasts

c. Align Incentive Projects

- Coordinate regional incentive programs with head office initiatives, such as:

  • Honorary Certificates
  • Holiday Care Packages
  • Non-Monetary Incentives
5. Strengthen HR and Retail Coordination to Enhance Team Efficiency

a. Foster Team Collaboration

- Promote teamwork with clear goals, standardized processes, and controlled operations.

b. Optimize BA Deployment

- Ensure full manpower coverage in key B+ business districts to achieve 100% BA coverage.

c. Streamline In-Store Consultant Workflows

- Define and standardize daily work content for in-store consultants:

  • Product introduction and communication scripts
  • Purchase handling (inspection, event explanation, inventory management)
  • Customer service and follow-up

  • NSS (Customer Satisfaction) tracking

  • Monitor individual BA productivity, identify issues, and report daily.

d. Improve Low-Productivity BA Performance

- Identify and address low productivity through:

  • Store transfers or role adjustments
  • Training and performance monitoring
  • Counseling or separation if necessary

e. Refine BM and SM Management Standards

- Set clear management metrics including:

  • Store coverage rate and visit frequency
  • Visit duration and non-promoted product volume
  • Product displays, layout, and stock management
  • Event execution and compliance
  • Team performance and management effectiveness

f. Standardize Store Visit Procedures

- Establish a systematic, actionable, and executable visit process for BM, SM, and RRM (Regional Retail Manager).

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