Brand Executive

Grow your career with us

You are on a journey to join an exciting Company and be part of our success story to improve lives by developing resources sustainably. Here we offer you an exciting and dynamic work environment and will equip you with the know-how that will stretch and enhance your career journey.

Responsibilities:

Brand Activities

• Support in recommendation and implementation of strategic and tactical brand initiatives.
• Sampling at relevant touch points e.g. in-store, on-ground, online and etc.
  • Work closely with external agencies, Sales & Product Consultant team on sampling activities plan inclusive of planning on stock requirement, target outlets/ locations, delivery.
  • Work with agencies to develop sampling tools, communication materials to support the sampling activities.
  • Follow through with Fulfillment agency on delivery of sample requests.
• Point-of-Sales-Material (POSM) / Merchandising Materials / Brand Imagery
  • Prepare briefing documents to advertising agency on the key message to be portrayed.
  • Follow through the process of developing the artwork to final stage, including obtaining the best quotation for printing.
  • Work closely with sales on the quantities and outlet allocations.
  • Arrange for delivery and installation.
• In-store activation / Consumer Engagement activities e.g. roadshows & events.
  • Work closely with Sales & Customer Marketing on the right channels and outlets selection, consumer recruitment to ensure efficient execution.
  • Work with agency to develop communication materials to support the activities.
  • Work with premium suppliers to develop the right gifts to support the activities.
  • Work with event agency on planning, coordinating & executing marketing initiative to drive event awareness, engagement & successful on ground execution.
• Evaluate the effectiveness of the brand activities (post-mortem).
• Support tactical Sales request e.g. press ad visuals, ad hoc sample, bundling request and etc.
• Prepare communication deck, ensure proper communications and execution via inter-departmental liaison.

Digital Plan

• Provide ideas and input into the 360 digital plan during annual business plan.
• Assist in the development and execution of digital plan which involves touchpoints such as paid media, social network, mobile, website, e-comm and internet.
  • Work and follow up closely with internal and external agencies in the execution of consumer engagement campaigns on digital platforms including Social Media & Mobile touchpoints.
  • Work closely with agency to manage communication & Facebook engagement activities.
  • Work closely with fulfilment agency to manage delivery of Facebook contest prizes and sample requests.
  • Work closely with digital agency & Consumer Care to manage and response to customer enquiries on Facebook.
  • Work closely with agencies to drive post evaluation of results and learnings of digital projects.
  • Work with agency to update website to communicate marketing activities.

Above-the-Line (ATL) Activities

• Assist in the developmental and implementation of ATL activities.
• Involve in agency briefing and meetings.
• Follow-up and coordinate on production materials requirement.

Advertising & Promotion (A&P) Budget

• Monitor and manage marketing activities to be spent within the allocated A&P budget.

Competitor Analysis

• Monitor, review and analyze competitor activities such as pricing, communication and launch / relaunch.

Reporting

• Monitor and update marketing activities.
• Analyze and update monthly management reports on competitors.

Education/Academic Qualifications

• Bachelor's Degree in Business, Marketing, Economics, Psychology or related field

Functional knowledge/Technical skill

• Ability to work in a fast-moving working environment with tight timelines.
• Strong motivation, organizational skills and meticulous.
• Result oriented, mature, tactful, and committed with high degree of drive and integrity.
• Ability to work closely with cross functional departments.
• Excellent interpersonal skills and high degree of adaptability to new environments.
• Effective written and verbal communication skills.
• Intermediate skill in Microsoft Word, Excel and PowerPoint.
• Basic knowledge of digital & social platforms
• Basic research knowledge (e.g. Kantar, Ipsos, Neilsen)

Work Experience:

• At least 1 year working experience in brand management.
• Preferably with exposure in the FMCG industry.

Disclaimer:

When you send us your resume and personal details, it is deemed you have provided your consent to us retaining your information in our talent recruitment database. All information provided will only be used for the recruitment process. RGE will only collect, use, process or disclose personal information where and when allowed to under applicable laws.

Only shortlisted candidates will be contacted for an interview. We endeavour to respond to every applicant. However, if you do not receive a response from us within 60 days, please consider your application for this position unsuccessful. We may contact you in the future for any opportunities that match your qualifications and experience.

Thank you for considering a career with RGE.