Digital Marketing

1 day ago


Mutiara Damansara Selangor, Malaysia Elitez Pte Ltd Full time 30,000 - 60,000 per year

Job Description

Content Creation & Campaign Execution

  • Plan and implement digital marketing campaigns across social media, email, search engines, and display platforms.
  • Develop engaging and relatable visual and video content (e.g., TikTok, Reels, Shorts) to enhance brand visibility.

Brand Storytelling & Creative Collaboration

  • Collaborate with doctors, designers, and editors to produce marketing materials consistent with the brand's tone and identity.
  • Support the creation of user-generated content, client testimonials, and behind-the-scenes videos.

Performance Tracking & Market Insights

  • Monitor and analyze campaign performance using tools like Google Analytics and Meta Ads Manager to identify insights and improvement areas.
  • Conduct research on competitors, industry trends, and audience behaviour to refine digital marketing strategies.

Website & Social Media Management

  • Update and maintain the company website and social platforms with fresh, relevant, and timely content.
  • Engage with the online community to build relationships and suggest initiatives for organic audience growth.

External Coordination

  • Liaise with external agencies, influencers, and partners to support campaign execution and brand collaborations.
  • Manage the content calendar to align with healthcare campaigns, events, and seasonal promotions.

Requirements

  • Qualification: Bachelor's degree in Marketing, Communications, Multimedia, or a related field.
  • Experience: 2–4 years of hands-on experience in digital marketing or content creation.
  • Strong understanding of social media trends and algorithms across Facebook, Instagram, TikTok, YouTube, and XiaoHongShu (XHS).
  • Proficient in creative and advertising tools such as Canva, Adobe Creative Suite, Google Ads, and Meta Business Suite.
  • Skills in video shooting, editing, and photography are a plus.
  • Passionate about content creation, storytelling, and healthcare marketing.
  • Detail-oriented, proactive, and collaborative, with a strong willingness to learn and contribute to team success.


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