Senior Executive, Digital Marketing

2 days ago

Kota Damansara Selangor, Malaysia Intrix Group Full time 120,000 - 240,000 per year

Key Responsibilities

  • Support the marketing team in executing digital marketing plans and activities across multiple channels.
  • Assist in managing and optimizing digital campaigns including SEO, SEM, Google Ads, Meta Ads, and social media platforms to drive conversions and meet ROAS/CPA targets.
  • Create and publish engaging content for social media, website, email marketing, and digital advertisements.
  • Execute database marketing initiatives such as email marketing, newsletters, and SMS campaigns to support customer engagement and retention.
  • Monitor and analyse campaign performance metrics, preparing reports and recommending improvements for better results.
  • Support content planning, scheduling, and daily management of digital platforms.
  • Coordinate with internal teams, designers, agencies, and external partners to ensure timely execution of digital marketing deliverables.
  • Assist with basic market research and competitor insights to support digital strategy development.
  • Provide support on any other ad-hoc digital marketing tasks as required by the department.
  • Any other ad hoc tasks as assigned under the direction of the Head of Marketing.

Requirements

  • Diploma/Degree in Marketing, Mass Communication, Digital Media, or related field.
  • Min 5 years proven experience in digital marketing, content creation, or social media management.
  • Strong understanding of digital platforms, SEO, PPC, social media tools, and content creation principles.
  • Ability to create compelling content and adapt tone/style across different platforms.
  • Analytical mindset with the ability to interpret data and translate insights into action.
  • Ability to manage multiple tasks, deadlines, and deliverables in a fast-paced environment.
  • Good communication, project management, and collaboration skills.

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