Paid Ads Specialist

3 days ago


Malaysia Lestars Management Consultancy Full time

About Us

We are a fast-growing digital media buying company that empowers brands to scale profitably

through intelligent, data-driven advertising. Our mission is to help clients exceed their

marketing KPIs by running highly optimized campaigns across top platforms like Google, Meta

(Facebook/Instagram), TikTok, and Kwai.

We combine performance marketing expertise with creative strategy and automation, ensuring

our clients see measurable and consistent growth.

Role Overview

We're hiring a Paid Media Specialist with 3+ years of proven experience in managing and

optimizing paid advertising campaigns. You should have hands-on expertise in at least one

major platform—Google Ads, Meta Ads, TikTok Ads, or Kwai—and a strong track record of

delivering results against aggressive performance targets (e.g., CPA, ROAS, CPL).

This is a remote-first position with flexible working hours, designed for high-performing

individuals who thrive independently and take ownership of campaign success.

Key Responsibilities


• Manage and optimize paid media campaigns across one or more platforms: Google, Meta,

TikTok, or Kwai.


• Set up campaign structures, audience targeting, budgets, and tracking systems.


• Continuously monitor performance and make strategic adjustments based on data insights.


• Deliver on key performance goals such as ROAS, CPA, CTR, and conversion rates.


• Conduct creative testing and audience experimentation to find winning combinations.


• Prepare detailed performance reports and communicate results to internal teams or clients.


• Stay updated with the latest trends and platform updates to maintain a competitive edge.


• Collaborate with creative and tech teams to improve ad assets and conversion flows.

Qualifications


• 3+ years of experience in paid media buying, with clear performance results.


• Deep understanding of at least one of the platforms: Google Ads, Meta Ads, TikTok Ads, or

Kwai.


• Strong data analysis skills using platform dashboards and tools like Google Analytics.


• Ability to work independently, take initiative, and hit aggressive performance goals.


• Excellent communication skills for internal collaboration and external reporting.


• Comfortable working remotely and managing your own schedule.

Nice to Have


• Experience managing campaigns across multiple platforms.


• Familiarity with tools like Google Tag Manager, Looker Studio, or automation platforms (e.g.,

n8n).


• E-commerce or game campaign experience.


• Creative thinking for ad copy and visual direction.


• Fluency in multiple languages is a plus (especially for global campaigns).

What We Offer


• Top-tier salary + performance bonuses


• 100% remote work with flexible hours


• Opportunity to work with global brands and high-growth campaigns


• Professional development support and tools


• Collaborative and supportive team culture without micromanagement



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