Digital Marketing Manager

6 days ago

Kota Kinabalu, Sabah, Malaysia Amazing Borneo Tours & Events Sdn Bhd Full-time
Company Description Amazing Borneo Tours & Events Sdn Bhd is a licensed land tour operator based in Sabah, Malaysia, and is supported by Malaysia and Sabah Tourism Board. With more than 20 years of experience, the team is composed of travel enthusiasts and adventure specialists who design customized travel packages showcasing Sabah’s untouched natural wonders. The company is committed to delivering high-quality service and memorable touring experiences while maintaining strong safety standards. It actively promotes the authentic cultures of Borneo in an environmentally sustainable way and invests in human capital development and innovation. Guided by core values of excellence, speed, customer-centricity, commitment, and teamwork, Amazing Borneo aims to become one of the most recognized and valuable brands in East Malaysia. Role Description The Digital Marketing Manager is a full-time, on-site role based in Kota Kinabalu. This position is responsible for planning and executing digital marketing strategies that promote the company’s tours and events, drive brand awareness, and support revenue growth. Day-to-day tasks include managing social media channels, creating and optimizing online campaigns, overseeing content for digital platforms, and coordinating lead generation activities. The role involves monitoring web analytics, preparing performance reports, and making data-driven recommendations to improve campaigns and customer engagement. The Digital Marketing Manager will collaborate closely with sales, operations, and creative teams to ensure consistent messaging and a strong online presence aligned with the company’s mission and values. Qualifications Candidates should possess strong skills in Digital Marketing and Marketing, including campaign planning and brand positioning. Candidates should possess skills in Social Media Marketing to manage, grow, and engage audiences across key platforms. Candidates should possess skills in Lead Generation to design and optimize funnels that convert inquiries into bookings. Candidates should possess skills in Web Analytics to track performance, interpret data, and adjust strategies accordingly. Relevant experience in tourism, hospitality, or travel marketing is beneficial. Strong communication, copywriting, and storytelling skills, with the ability to tailor messages for different digital channels. Ability to work on-site in Kota Kinabalu, collaborate effectively in a team, and manage multiple projects and deadlines. Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.