Membership Growth

1 month ago


Federal Territory of Kuala Lumpur, Malaysia PERSOLKELLY Malaysia Full time
Overview of Company  
The company offers APAC's No.1 Audience Engagement Platform that allows access to multi-country online panel network - the Asia Cloud Panel. Asia Cloud Panel consists of over 49 million online consumer panelists across 16 APAC markets, ranging from consumers to CEOs.

The company is also a part of and backed up by one of the largest Internet Conglomerates in Japan specializing in a number of Internet-related technologies. The group consists of 105 group companies, over 5,100 group staff and 18 global offices. They are developing products & services from diverse coverage among the group to provide the front line technology in IT.

Their services: Conducting Online Surveys, Online Qual Tool, Healthcare Insights Network

             
    Recruitment Background  


Detailed Operations for Membership Site

The role involves recruitment of members who can respond to online surveys through advertisements and our own site.
This includes handling inquiries from members, planning how to allocate the budget, selecting the right media, and meetings with advertising agencies and service providers.
Also, this role requires to analyze registered members' demographics (gender, age, area) and advertisement effectiveness to optimize member acquisition,
as well as the management of social media and the planning, production, and publication of SEO articles.

There will often be requests from sales staff regarding the composition of member demographics and the necessary target layers, thus requiring strong internal communication, cooperation, flexibility, and communication skills. (Japan and KL, KL and each region)
*The members are located in four countries: Japan, India, Singapore, and Vietnam. Initially, the focus will be on supporting operations mainly in India and Singapore.

In the future, based on the aptitude of the candidate, it is hoped to entrust the role with analyzing registered member data to maintain active members, not only general operations of the membership site but also planning and executing campaigns for existing members, and as a project member, managing new projects as a PM.
     

      Job Position: Membership Growth & Success Specialist(Japanese Speaker)     You will be responsible for the overall management and operation of our survey site, handling inquiries, and all aspects of marketing related to acquiring new members, working together with members from various locations. Training is provided for those that don't have relevant experience

Responsibilities
- Respond to inquiries from members of our own site, and handle point exchange processes.
- Plan and execute advertising and marketing activities aimed at acquiring members for our own site.
- Analyze the demographics (gender, age, residential area) of members and the performance of advertisements to optimize marketing strategies.
- Plan and manage social media.
- Plan, create, and publish SEO-optimized articles.
- Maintain an active member base through campaign planning and implementation for members.
- Manage budgets and select effective advertising media.
- Execute projects through meetings with advertising agencies and service providers.
- Maintain smooth communication with the internal team, executing tasks with cooperation and flexibility.
- Depending on aptitude, there is possibility to step up as a project leader or project manager (PM) in new projects.

Training
The first six months after joining will be dedicated to training.
1 to 2 months: Basic training including internal system training, industry training, administrative tasks, operations, etc., along with On-the-Job Training (OJT).
3 to 6 months: OJT focused on marketing for member acquisition and member support operations.
From the 7th month: Actual work duties.
                             

  DESIRED SKILLS AND EXPERIENCE   ■ MUST TO HAVE:
- Good Japanese language (N2 level or above)
- Good English language
- Good PC skills in Office software, such as Excel (Vlookup, Pivot, IF functions, etc.), PowerPoint
- Possesses at least 2 years of administrative experience
- Interest in new technologies, such as AI
  ■ PREFER TO HAVE(Advantage)
- Experience in SEO (search engineer organization) or marketing is an advantage     ■ Personality Requirement:

Detailed-oriented and good multitasking skills
Good analytical and communication skills    

 



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