Growth Lead, CEO Office

1 month ago

Malaysia Bjak Full time

About Us

Bjak is focused on providing access to affordable and sustainable financial services for people in ASEAN. Headquartered in Malaysia, Bjak is the largest insurance portal in Southeast Asia. Our main portal, Bjak.my, helps millions find the insurance policy with the best value and highest coverage for them.

Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service. We are seeking a Customer Service Representative to join our passionate team and help us maintain our commitment to excellence.

Position Overview:

As a Growth Lead focused on Marketing, you will be a key driver in developing and executing strategic initiatives to enhance brand visibility, acquire new customers, and drive revenue growth. This role requires a results-oriented marketer with a deep understanding of digital marketing, analytics, and a passion for driving innovative campaigns.

Key Responsibilities:

  • Collaborate with senior leadership to develop and execute marketing strategies aligned with organizational growth objectives.
  • Identify key market segments and develop targeted campaigns to drive customer acquisition.
  • Oversee the planning and execution of comprehensive digital marketing campaigns, including SEO, SEM, social media, and email marketing.
  • Lead efforts to acquire and retain customers through effective marketing initiatives.
  • Develop and implement strategies to increase customer lifetime value and loyalty.
  • Develop a content strategy that aligns with brand positioning and resonates with target audiences.
  • Collaborate with content creators to produce engaging and shareable content.
  • Contribute to the development and refinement of the organization's brand positioning.
  • Ensure consistency in messaging across all marketing channels.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
  • Proven experience in marketing leadership roles with a focus on growth.
  • Strong analytical skills and proficiency in marketing analytics tools.
  • Deep understanding of digital marketing channels and best practices.
  • Excellent communication and leadership abilities.
  • Ability to thrive in a fast-paced and dynamic environment.
  • Results-oriented mindset with a focus on achieving marketing and growth targets.

Benefits

  • Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry
  • Fast moving, challenging and unique business problems
  • International work environment and flat organization
  • Great career development opportunities in a growing company
  • Possibility for relocation and international transfers mid-career
  • Competitive salary
  • Flexible working hours, Casual work attire
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