Team Lead, Customer Analytics

4 weeks ago


Malaysia Alliance Bank Malaysia Berhad Full time

Overseeing team performance and provide coaching to motivate team members working towards achieving key value propositions in:

  • Talent build up, resource planning and develop project plans to support business priorities
  • Responsible to optimize product & channel relevancy across customer life cycle, prepare 360-view of total customer relationship overlay to derive optimal segmental price points and operational cost reduction advantages while enhancing customer experience
  • Maximize the analytics capabilities to optimize business expansion opportunity to support strategic initiative and business scorecard in terms of acquisition, portfolio management and retention
  • Generate insights and statistical capabilities to predict and anticipate future events
  • Support end-to-end customer communication management towards enlarging the customer base via behavioral marketing analytics and meeting customer experience excellence through survey/engagement throughout entire customer lifecycle management
  • Develop scripts for target-based and event-triggered campaigns, manage customer contact (contact policy and leads historical base), supporting coordinate / plan roll-out of all databased campaign and prospect leads to relevant channel.
  • Maximize franchise customer communication value with joint collaboration between LOBs to enhance KPIs and to optimize cost
  • Ensure quality deliverables within stipulated timeline for tracking of franchise building strategic initiatives, regulatory compliance, BAU business momentum and operational monitoring progress
  • Participate and contribute subject matter expertise in data extraction, segmentation and MIS reporting as per requirement
  • Build universal knowledge base to support operational proficiency, revenue generation and cost reduction
  • Ensure ongoing process simplification, cross-functional process streamlining and risk control process in place and comply to bank internal requirement for business continuity
  • Co-drive process improvement and technology enablement in the area of productivity and data security.
  • Co-drive data enrichment, data standard and data quality check to drive quality analytics
  • Any other additional tasks assigned by supervisor.

Job Requirements:

a) Skills

  • Analytical, logical, strategic thinking and excellent executor
  • Experience in SAS, SQL, Tableau & Python

b) Knowledge

  • Excellence analytical based statistical applications and methodologies
  • Full understanding of the Business Intelligence solution suites to craft best in class information delivery platform
  • Business intelligence exploratory and visualization capabilities
  • Relational database management
  • Data warehouse technical architecture

c) Experience

  • Experience in technical and business analytics environment of at least 5 to 8 years
  • Experience in banking operations, banking systems, MIS system management and database marketing
  • Awareness of Corporate/ Commercial, SME, Consumer and/or Investment Banking products and market trends
  • Awareness of Customer Segment, Channel and Transactional behavior
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