Marketing Manager

7 days ago

Petaling Jaya, Malaysia Abbott Laboratories Full time

MAIN PURPOSE OF ROLE

  • Develop and implement marketing plans for the organization's products in order to meet established sales or market share targets.  Activities may include:  conducting market research, overseeing product development and design; setting prices; launching new products; overseeing advertising campaigns, and monitoring sales performance. 
  • Contribute to business planning at the executive level to develop an overall marketing strategy that is consistent with the organization's overall mission, vision, and long-term objectives. 
  • Define advertising objectives, recommend the choice of media and allocate internal and external resources so that advertising and promotion campaigns are effective, economical and appropriate for their intended audience. 
  • Select, and manage ongoing relationships with external vendors and agencies (e.g. printers, event organizers, graphic designers, advertising agencies, media outlets).
  • Monitor, analyze and evaluate market trends, consumer behavior and competitor activity to identify market opportunities; adjust marketing strategy and plans to meet changing markets and competitive conditions.
  • Liaise with other functional and operational area managers (particularly in sales, customer service, production, research, and development) to ensure that marketing strategies and activities are integrated with other parts of the business and align with the overall corporate objectives.  Lead, direct, evaluate and develop a team of marketing professionals to achieve established sales and profit goals.

FUNCTIONAL COMPETENCIES:

BUILDING PARTNERSHIPS

Identifying opportunities and taking action to build strategic relationships between oneâs area and other areas, teams, departments, units, or organizations to help achieve business goals.

Key Actions:

  • Analyses the organization and its own area to identify key relationships that should be initiated or improved to further the attainment of its own areaâs goals.
  • Exchanges information with potential partner areas to clarify partnership benefits and potential problems; to collaboratively determine the scope and expectations of the partnership so that both areasâ needs can be met.
  • Collaboratively determines courses of action to realize mutual goals; facilitates agreement on each partnerâs responsibilities and needed support.
  • Places higher priority on an organizationâs goals than on own areaâs goals; anticipates effects of own areaâs actions and decisions on partners; influences others to support partnership objectives.
  • Implements effective means for monitoring and evaluating the partnership process and the attainment of mutual goals.

CUSTOMER FOCUS

Making customers and their needs a primary focus of oneâs actions; developing and sustaining productive customer relationships.

Key Actions:

  • Actively seeks information to understand customersâ circumstances, problems, expectations, and needs.
  • Shares information with customers to build their understanding of issues and capabilities.
  • Builds rapport and cooperative relationships with customers.
  • Considers how actions or plans will affect customers; response quickly to meet customer needs and resolve problems; avoids over commitments.
  • Implements effective ways to monitor and evaluate customer concerns, issues, and satisfaction and to anticipate customer needs

DECISION MAKING

Identifying and understanding issues, problems, and opportunities; comparing data from different sources to draw conclusions; using effective approaches for choosing a course of action or developing appropriate solutions; taking action that is consistent with available facts, constraints, and probable consequences.

Key Actions:

  • Recognizes issues, problems, or opportunities and determines whether an action is needed.
  • Identifies the need for and collects information to better understanding issues, problems, and opportunities.
  • Integrates information from a variety of sources; detects trends, associations, and cause-effect relationships.
  • Creates relevant options for addressing problems/opportunities and achieving desired outcomes.
  • Formulates clear decision criteria; evaluates options by considering implications and consequences; chooses an effective option.
  • Implements decisions or initiates action within a reasonable time.
  • Includes others in the decision-making process as warranted to obtain good information, make the most appropriate decisions, and ensure buy-in and understanding of the resulting decisions

PLANNING AND ORGANISING

Establishing a course of action for self and others to ensure that work is completed efficiently.

Key Actions:

  • Identifies more critical and less critical activities and assignments; adjusts priorities when appropriate.
  • Determines project/assignment requirements by breaking them down into tasks and identifying types of equipment, materials, and people needed.
  • Allocates appropriate amounts of time for completing own and othersâ work; avoids scheduling conflicts; develops timelines and milestones.
  • Takes advantage of available resources (individual, processes, departments, and tools) to complete work efficiently; coordinates with internal and external partners.
  • Uses time efficiently and prevents irrelevant issues or distractions from interfering with work Completion.

QUALIFICATIONS

  • Tertiary qualifications in Marketing or Business.
  • Minimum 8-10 years related sales and marketing experience.

    

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