Marketing Executive

3 weeks ago


Malaysia ORIENTAL FOOD INDUSTRIES SDN. BHD Full time

Job Responsibilities:Overall brand management and responsibility Media Planning.Overall National Campaign planning & execution from decide ATL and liaise with media to get it produced.Lead the whole Festive Campaign (CNY and HRP) including manage timelines, ATL, and follow up on Trade Marketing BTL Plan.New Product Launching Plan (ATL, Product Specification) and liase with Trade marketing on BTL plan.Work on marketing campaign planning & execution, tracking, measurement, evaluation & reporting on all activities within the portfolio.Work with creative, social media, PR, media on ground activation agencies as well as collaboration partners to develop effective brand campaigns for respective portfolioManage Social Media postings, inquiries and complaintsNegotiating costs & managing agencies, marketing collateral & promotional items.Sales & market trend analysis to support reporting and activity planningCollaborates with Sales & Marketing for ideation, planning and budgeting to build product communicationControl and maintaining advertising & promotion fund spending within budgetCompetitor observation & analysis, gathering of feedback on market intelligence and competitor’s activity for reformulation of strategy with Sales & Marketing TeamAttending to issues and problem under the job responsibilityInternal and external Department communication and coordinationJob Requirements:Possess a Degree/Diploma in Marketing or Business AdministrationMin 1-3 years experience in Trade Marketing in FMCG industry.Fresh graduates are encouraged to apply.Strong understanding of customer and market dynamics and requirements.Willingness to travel and work in a global team of professionals.Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel)


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