Senior Brand Specialist

3 weeks ago


Selangor, Malaysia PERSOLKELLY Malaysia Full time

Contract: 9 months

Responsibilites;

Support Brand Lead in implementing market segment strategies and overall brand management. Coordinate with key experts in media, social, digital, brand research, sales, and partnerships for integrated planning. Develop messaging and creative plans across platforms, gaining alignment from internal stakeholders. Execute youth/family/business campaigns across various platforms and channels. Collaborate with the Media team to optimize media strategies, drive efficiencies, and optimize costs.

Requirements;

Hold a Bachelor's degree in any field. Possess a strong background and extensive experience in brand and marketing, with at least 6 months of experience in the E-commerce industry. Demonstrate a good understanding of media and digital marketing concepts. Have at least 5 years of experience in Brand Management or Category Management, preferably in FMCG, Telco, or Advertising industries. Display customer-focused approach and strong project management skills. Exhibit strong business acumen, strategic thinking, excellent interpersonal, communication, and leadership skills.
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