Marketing Manager/Head of Marketing
3 weeks ago
A world’s largest niche social networking platform, is on the lookout for an exceptional Marketing Manager fluent in Mandarin to lead and drive our marketing initiatives. As the Marketing Manager, you will play a pivotal role in developing and executing comprehensive marketing strategies, shaping the brands presence, and contributing to the growth of the brand. If you are a strategic thinker with a strong marketing background and proficiency in Mandarin, we invite you to apply and be a part of our innovative and dynamic team.
Job Description
As our Marketing Manager, you will report directly to our CEO, and you will lead our marketing teams, which includes our Digital Marketing team, Media Relations (PR) team, Community team, as well as our Production and Creative team to implement our unique 360-marketing approach that optimizes paid traffic and delivers more organic traffic to our core product and service offerings. Marketing has always been our core focus, which is how we are able to generate higher margins than our competitors in the same industry. We are looking for a Marketing Manager to help us continue this trend, and to upgrade our capabilities, drive innovation, and to achieve even more.
Digital Marketing Team:
- Our digital marketing team is responsible for SEO (Search Engine Optimization), SEM / online advertising (Adwords, PPC, Facebook, Youtube, etc.), email marketing, marketing analytics, affiliate marketing, word-of-mouth/ referral marketing.
- Our media relations team is responsible for generating quality and consistent media coverage through the art of storytelling via multiple broadcast channels, including radio, TV, digital and print media, social media at the local, national and international level.
- Our social media team is responsible for creating and growing the right community for our users, which will include community outreach through various forms of engaging content such as social media, events, podcasts, blogs, etc.
- Our production team creates innovative audio, visual, and multimedia content to support the goals of our marketing functions. This team is called upon to create graphical content for landing pages, infographics or multimedia to support our media relations, community and social media efforts.
- Create 1 year marketing strategy for the company
- Lead, develop and plan marketing strategies with CEO
- Execute marketing strategies to the best of it’s capabilities, keeping track of results and progress
- Must be proficient in Mandarin to converse with our Taiwanese team mates and members
- Develop and manage the appropriate Scorecards and KPIs for the marketing organization
- Collaborate and work closely with Product and Operations to deliver company’s financial goals
- Develop the right marketing organization structure capable of executing on the strategy
- Manage and improve on the entire marketing department
- Serve as an exceptional manager, who is a mentor to his or her team
- Encourage and drive innovation in marketing throughout the entire marketing organization
- Set clear quarterly goals and objectives, measure, track and hold teams / individuals accountable
- Oversee the development, implementation, and optimization of processes for the marketing organization
Requirements
- Bachelor’s degree in Marketing, Communications, Digital Marketing, Public Relations, or related field required
- Master’s degree in a related field, or MBA preferred
- At least 5-10 years of combined experience, and at least 3 years of experience in each of the following areas: media relations / PR, advertising and digital marketing
- At least 3-5 years of experience in an executive role managing a high functioning marketing team in a data driven and high tech organization
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