Senior Executive – CRM Support
4 weeks ago
POSITION SUMMARY
Collaborate with Marketing Manager to plan and implement CRM strategies, tactical programs and clienteling tools to drive client development and sales, meet new customer acquisition and exciting client retention goals. Provide resources, insights, and support to the retail team to inspire and build robust and consistent clienteling habits within stores. Present CRM overview and reports on growth of client database, developing initiatives to help improve and drive client outreach.KEY PERFORMANCE INDICATORS:
To plan and execute CRM projects within agreed timelines. To meet new customer acquisition and client retention targets. To complete marketing communication scheduling and messaging on time accurately.KEY AREAS OF RESPONSIBILITIES
Client Database Management, Analytics & Reporting
Provide data analysis and recommendation for CRM initiatives and event to ensure that right audience is segmented and targeted effectively to optimise ROI. Report post activation performance and overall effectiveness; summarising the key insights and offering recommendations. On-going management and continued segmentation of database to identify and target client segment for clienteling opportunities, to drive traffic and sales to stores, driving conversion and increase visits.CRM Program
Provide regular communication material to retail teams on the campaign information and updates. Work with DE team to develop CRM tools to ensure robust and effective programPerformance Monitoring
Regular and detailed deep diving by store, events, client segments and other relevant metrics. Following performance results, suggest areas for improvement and propose new clienteling tactics and actions.Client Appointments, Gifting & Experiences
Create customised and tiered gifting & experiences that continuously surprise and delight clients with creativity and innovation, while ensuring an uncompromising high standard of luxury. Collaborate with retail team for top client & initiative specific gifting and experiences, to drive client engagement and sales conversion. Create tailored opportunities to drive sales through consistent and highly productive in-store private appointmentsOther Support
Monitoring market trends and providing regular competitor feedback Manage Email and WhatsApp marketing scheduling and messagingCANDIDATE REQUIREMENTS:
Minimum Degree in Marketing, Business Administration or related program. Minimum 3 years of relevant experience in similar capacity or related field of work or luxury retail Strong project planning and execution capabilities Proactive and meticulous with strong attention to detail Data mining and analytical skills Resourceful and strong ability to multi-task Able to work independently and with multiple parties as part of the team Retail centric and client oriented Good Interpersonal skills Good Teamwork and has leadership quality Pleasant Personality Proficient in Computer Skills Good in English in both in oral and written. Ability to speak other language is an advantage-
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