Audience Management Executive

Found in: Talent MY C2 - 1 week ago


Petaling Jaya, Malaysia REV Media Group Full time

Key Accountabilities

Audience Management

Data Collection & Organization – Organize hierarchies of data, development of audiences and exporting to various platforms for activation. Website Auditing – Reviewal of websites to ensure data is passing correctly. Integration of Data Management, Database, EDM, Analytics, Advertising Platforms with all the different internal stakeholders (TVN, Radio, Print) with Media Prima Berhad. General Categorization – Overall categorizing of data to ensure accuracy of our Data Process.

Stake Holder Support

Interface effectively and build strong communication channels with internal and external cross-functional partners. Includes sales team support and case study. Demonstrates a deep understanding of the digital advertising marketplace. They leverage the portfolio of MPD ad and media services offerings to meet customer objectives. Work with a data science team to build and use a cohesive 360 view of the customer profile using 1st party, 2nd party, 3rd party and research data inclusive of online and offline data sources and Communicate with teams under Commerce & Optimization on any ad related matters.

Job Requirements & Skills

Knowledge on online advertising operations is an added advantage. Fluent in English, strong written and verbal communications. Proficiency in PowerPoint/Gslide, advanced proficiency in Exce/Gsheetl. Ability to consolidate information and work with multiple data points. Basic Knowledge about media & technologies used to support online advertising operations : ad serving ,IAB standards,, Data management tools ,HTML, JavaScript, CSS, Google Analytics and Viewability/Verification preferred. Eager to learn about Data Management Platform (DMP) or have basic skills of DMP. Experience operating Data management platforms for direct sales & programmatic via Google Ad manager, Google Ads, DV360 is a big plus. Love and be curious about advertising , data analytics and how that affects the bottom line. Ability to handle multiple projects, prioritize responsibilities & have an ownership of the task given. Ability to work efficiently in a fast-pace environment. Attention to detail, strong organizational and follow-through skills. Self-motivated, but also ability to collaborate well with teams. Must be technically adapt within the digital ad space and be able to troubleshoot issues as they arise. Excellent interpersonal & communication skills. Excellent in operation tasks.

Job Qualifications

Candidate must possess at least a Bachelor’s Degree, or Post Graduate Diploma in Computing & I.T., Business Studies, Mass Communications, Advertising/Media or equivalent.

Experience

0-2 years of either in ad operations, data management, programmatic or in a similar role in Digital Media industry. A bonus if you have worked in a Publisher or Media Agency.
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