Assistant Manager, Brand and Activation
2 weeks ago
31759 | Marketing & Design | Professional | Non-Executive | Allianz Malaysia | Full-Time | Permanent
Job Summary
As the Assistant Manager of the Brand and Activation Team, you will play a vital role in supporting the strategic planning, management and execution of companywide brand strategies that are aligned with our business objectives. You will collaborate closely with cross-functional teams and key partners across diverse industries to manage 360-degree brand activations, overseeing sponsorships, driving brand growth and engagement, and ensuring brand consistency across all corporate materials.
Key Responsibilities
Manage 360-degree brand activations, ensuring their successful planning, execution, and evaluation. Responsible to support the execution of global and regional brand initiatives to support business and market strategy. Collaborate with inter-departmental teams to develop and execute brand strategies that align with business objectives. Manage the collaboration and relationship with key partners across diverse industries to create synergistic brand collaborations, sponsorships and partnerships. Identify and evaluate sponsorship opportunities that align with the brand's values and objectives. Act as a brand guardian, ensuring that all brand materials, messaging, and visuals adhere to the established brand guidelines. Review and approve brand-related materials, including marketing collateral, advertisements, and digital content, to ensure consistent brand identity. To ensure the products and services positioning resonate with the intended target market and whilst keeping to the brand tonality. Monitor market trends, competitor activities, and consumer behavior to propose innovative brand enhancement strategies. Analyse the effectiveness of key brand activations, to track campaign results and insights to optimise future efforts. Undertake any special project / other duties and responsibilities as requested by the Management as when required.Key Requirements
Bachelor's degree in Marketing, Business, Communications, or related field At least 5 years of experience in brand management, marketing, or similar roles, preferably in financial services industry Strong understanding of brand, marketing strategy and activation. Strong project management skills with the ability to manage multiple initiatives simultaneously. Good communication and interpersonal skills for effective collaboration with cross-functional teams and partners. Analytical mindset with the ability to derive insights from data and campaign reports. Creative thinking and problem-solving skills to develop innovative brand approaches. Familiarity with market trends, competitor analysis, and consumer behavior. Proficiency in Microsoft Power Point, Word (ability to sort and analyse data in MS Excel is a plus) Attention to detail and a commitment to maintaining consistent brand standards. Previous experience in sponsorships and partnership management is a plus. Willing to travel for events as and when needed. Proficiency in both English and Chinese is preferred.We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in. We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation.
Note: Diversity of minds is an integral part of Allianz’ company culture. One means to achieve diverse teams is a regular rotation of Allianz Executive employees across functions, Allianz entities and geographies. Therefore, the company encourages its employees to have motivation in gaining varied skills from different positions and to collect experiences from across Allianz Group.
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