Assistant Brand Manager

2 weeks ago

Kuala Lumpur, Malaysia Unilever Full time

Job Title: Assistant Brand Manager

Location: Malaysia

The Purpose of Role:

This is an exciting opportunity to lead and drive Unilever’s growth engine into the future We are looking for a driven, proactive, creative, and organized Assistant Brand Manager who will be responsible for leading the activation of our brand strategy in Malaysia across consumer-facing channels.

Using breakthrough thinking, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio. You will be part of the local marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns to building a standout brand experience across direct-to-consumer channels.

Team Structure:

Reporting to: Senior Brand Manager

Key Responsibilities:

Co-build and support innovation, activation, advertising, and promotion on projects assigned whilst assisting and managing a brand budget.

Drive ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities.

Analyze market, consumer, and competitive information in setting new product pricing and launches.

Analyze and review brand, competitive, category and consumer trends to enhance the brand’s equity and marketplace performance.

Analyze brand Profit and Loss (P&L) and drive the profitability of the brand.

Support the creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.

Involve in launch management, building launch plans, customer sell-in and legal and regulatory issues.

Manage the assigned brand’s new product launch assessment and deployment in the

Local market, including P&L, pricing, place and positioning.

Key Stakeholders:

Internal

Local and Global Cross-functional teams - Supply Chain, Finance, Customer Development

Local marketing expert team (Market Research, Digital, etc)

Global Brand custodians

External

Customers, Creative and Media agencies

What’s in You:

Bachelor’s Degree in Marketing or equivalent.

1 - 3 years’ work experience in brand/product management/marketing, preferably in the consumer goods industry.

Proven experience in co-developing and implementing effective and integrated brand plans.

Healthy obsession with consumer understanding; completely immersed in the world of the consumer, intimately understanding consumers’ current needs and curious about future needs.

You are excellent in communication channel management with an integrated program of brand communication in the most cost-effective way.

You are equipped with media understanding, particularly in digital marketing and know-how.

You are experienced in proven project and budget management.

You are knowledgeable in end-to-end marketing management, have the ability to understand the big picture and are also comfortable with details and managing the operations.

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