Content Manager

3 weeks ago

Kuala Lumpur, Malaysia Lewis Full time

Purpose of the role

The Content Manager is a key member of TEAM LEWIS Malaysia, which is postioned to develop an integrated approach to all forms of content across the agency. The content manager will drive best practices across the agency, pushing the boundaries of creative and innovative story telling. At its core, it will be fundamental in delivering the client’s brand and messages. The role will act as an internal content evangelist, a client-facing consultant, a brand journalist, and a contributor to the business. Writing, producing, editing, and campaign planning are integral skills for this role.

Main responsibilities

The role will take a lead in developing and managing content creation for the agency in Malaysia, with a view of ensuring that all content has the versatility to work across platforms (where appropriate) As a maker, this role is focused on ideation and creation with great speed finesse, and quality. This role requires depth in the ability to string words into stories that inspire and empower, on point and creative. Act as the lead and project manager for content marketing campaigns (including, developing thought leadership reports, organic and paid social short-form content, website copy, creative copy, advertising copy, press releases, and opinion pieces) Act as an account resource to draft short and long-form content for clients and for internal purposes Provides support, advice, and creative thinking regarding content and campaigns on an ongoing basis Build knowledge of business, technology, consumer, and mainstream trends to inform the direction of the content and provide context within writing style Develop a strategic viewpoint on content focus, to act as a content strategist for internal and external stakeholders Works with account teams to execute content strategies for each campaign, working closely with clients, account leads, and other content stakeholders Works cross-functionally with all teams to develop impactful and cohesive content for each client online and in traditional media outlets Writes compelling content in a variety of forms, including contributed articles (bylines), press releases, Q&As, blog posts, white papers, case studies, infographics, social media posts and more Works with the senior team to train all employees on best practices for writing and reporting

Client service

Understands client’s business goals, and translates their needs into deliverables and actions Interviews and develops relationships with key spokespeople, the clients’ customers and partners, and other subject-matter experts Identifies creative opportunities within existing accounts, and approaches problems from different perspectives Participates in client events to gather information for upcoming content projects

New business

Attends agency and industry events to network, build relationships, and spread the word about LEWIS’ content offerings. Work with teams on developing editorial and content strategies for new business proposals Participating in new business meetings to pitch content services and work with prospective new clients to develop content ideas and strategies

General

Regularly attends LEWIS training sessions and proactively identifies external training opportunities to enhance skills and develop knowledge across the broader marketing spectrum Support all relevant content-related services and educate the wider team on any new content trends

About you

5+ years’ experience in journalism, copywriting, or editorial role Experience in creating content for digital, social, and editorial. A journalism perspective is a plus Proven ability in writing, editing, and proofreading digital and print content Understanding of traditional and social media, and current affairs and technology trends Experience dealing with editors, bloggers, and online influencers You are a digital native, you understand the internet of things and you have an eternal love for consuming and creating clever content A collaborative, articulate thinker with the ability to take creative direction under pressure Calmness under pressure and ability to deliver to tight deadlines Creative thinking and independent problem-solving Time management and organization Acute attention to detail Positive, constructive attitude Polished and professional appearance Experience working with insights and analytics tools such as Locowise, Meltwater, Trackrr, Google Analytics, Google Data Studio, Similarweb, Firebase, Global Web Index, YouGov, Socialbakers a plus

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