Content Strategist

1 month ago


Kuala Lumpur, Malaysia Comfort Works Full time

**The Role**

As a Content Strategist, you will play a key role in developing and executing content marketing strategies to attract and engage the target audience. Your responsibilities span across blog management, SEO expertise, content media hub organization, distribution strategies, and overall content strategy development. Collaboration with content creators, marketing, and sales teams is essential to ensure high-quality, brand-aligned content that drives reach, reputation, and revenue.

**Key Responsibilities**:
Content Marketing:

- Assist in developing and executing content marketing strategies to attract and engage the target audience. Execute content marketing initiatives to promote products, engage customers, and drive conversions.

Blog Management:

- Proactively pitch article and creative content ideas to contribute to the content calendar.
- Write multiple blog posts per week, showcasing versatility in content creation.
- and back-end management in tools like WordPress.
-

SEO Expertise:

- Monitor day-to-day channel performance using tools such as Google Analytics, Google Search Console, ahrefs, and other data tracking platforms.
- Conduct in-depth SEO and keyword research to inform content creation. Stay current with ongoing SEO industry trends, news, and updates, proposing new strategies and tactics accordingly.
-

Content Media Hub:

- Contribute to the organisation and maintenance of a centralised content media hub.
- Ensure easy access to relevant and up-to-date content for internal teams and external stakeholders. Contribute to the organisation and management of the content media hub, ensuring content assets are properly tagged, categorised, and accessible to relevant stakeholders.

Content Distribution, Syndication, and Optimisation:

- Support the implementation of content distribution plans, ensuring effective distribution and syndication across various channels and platforms.
- Plan and implement content distribution strategies, leveraging various channels and platforms to maximise visibility and engagement. Monitor performance metrics and optimise content based on data insights.

Content Strategy:

- Assist in developing content strategies aligned with business objectives.
- Identify content themes, topics, and formats that resonate with the target audience. Support the development and execution of the content strategy, aligning content initiatives with business objectives and target audience preferences.
-

Managing and Producing Best-in-Class and Engaging Content:

- Collaborate with content creators to produce high-quality and engaging blog articles, videos, and other content assets. Ensure content adheres to brand guidelines and effectively communicates key messages.
-

Driving Reach, Reputation, and Revenue with Content:

- Monitor content performance metrics and provide recommendations to improve reach, enhance brand reputation, and drive revenue growth through content initiatives. Identify opportunities for improvement and implement strategies to increase brand reach, enhance reputation, and drive revenue through content marketing efforts.

Cross-Funnel Optimisation:

- Collaborate with marketing and sales teams to optimise content across different stages of the sales funnel. Ensure content is tailored to meet the needs of the target audience and support conversion goals.

Content Best Practices:

- Stay updated with industry best practices and emerging trends in content marketing.
- Implement content best practices, including effective storytelling, audience targeting, and content personalisation, to maximise the impact of content initiatives.

**The Requirements**
- Able to generate long-form and short form writing for blogs and social media copywriting
- Excellent organizational and time management skills, with the ability to work to tight deadlines in a fast-paced environment and manage multiple priorities simultaneously.
- In-depth understanding of SEO principles and techniques.
- Experience in conducting thorough keyword research and implementing SEO best practices.
- Proven ability to collaborate with cross-functional teams, including marketing and sales.
- High editorial standards with a balance of creativity and accuracy in content creation.

**The Company**

Comfort Works is a globally recognized E-commerce brand that manufactures custom sofa covers for furniture brands such as IKEA, Muji, Pottery Barn, West Elm, Crate and Barrel and many more.

After 10 years in the business and 1 million homes covered, we still maintain our customer first philosophy and our 5 star rating.

**Perks and Benefits**
- Competitive Base Salary with attractive benefits package.
- Hybrid working arrangements (3 days in office, 2 days WFH).
- Strong career progression opportunities.
- Work in an environment that values trust and autonomy
- Company Laptop & all the latest gadgets.
- Parking Allowance & MRT near the office.
- Casual Working Environment with snacks and a swimming pool.

*


  • Content Strategist

    2 months ago


    Kuala Lumpur, Malaysia MIU Creative Agency Full time

    **Company Description** MIU is a Creative Digital Solutions Agency based in Singapore that helps driven brands express their purpose with a complete digital solution. We believe that to build a business you need to build a brand and to build a brand you need to build value. Through our core services extensively in Identity (Branding), Reach (Digital...


  • Kuala Lumpur, Malaysia Big Corridor Sdn Bhd Full time

    Job Description**:Creative Content Strategist** Role Overview : As the Creative Content Strategist, you will play a vital role in curating content that not only reflects the aesthetics of our brand but also resonates with our target consumers on a deep level. Your responsibilities will revolve around creating captivating and relevant content that aligns...


  • Kuala Lumpur, Malaysia Big Corridor Sdn Bhd Full time

    Job Description**:Creative Content Strategist** Role Overview : As the Creative Content Strategist, you will play a vital role in curating content that not only reflects the aesthetics of our brand but also resonates with our target consumers on a deep level. Your responsibilities will revolve around creating captivating and relevant content that aligns...

  • Content Strategist

    6 days ago


    Kuala Lumpur, Malaysia BID Operations Full time

    **Overview**: As a Content Strategist, you will be instrumental in crafting and executing compelling content strategies that resonate with our audience and drive engagement. Your responsibilities will encompass market research, audience analysis, strategy development, content planning, creation, optimization, performance tracking, and data analysis. This...

  • Content Strategist

    2 months ago


    Kuala Lumpur, Malaysia Comfort Works Full time

    **The Role** - As a Content Strategist, you will play a key role in developing and executing content marketing strategies to attract and engage the target audience. - Your responsibilities span across blog management, SEO expertise, content media hub organization, distribution strategies, and overall content strategy development. - Collaboration with content...

  • Content Strategist

    6 days ago


    Kuala Lumpur, Malaysia Comfort Works Full time

    **The Role** - As a Content Strategist, you will play a key role in developing and executing content marketing strategies to attract and engage the target audience. - Your responsibilities span across blog management, SEO expertise, content media hub organization, distribution strategies, and overall content strategy development. - Collaboration with content...

  • Content Strategist

    6 days ago


    Kuala Lumpur, Malaysia Comfort Works Full time

    **This role has been closed as of 6 Mar 2024. However, if you're still interested in joining our team, join our Talent Pool at the link below!** **The Role**: - As a Content Strategist, you will play a key role in developing and executing content marketing strategies to attract and engage the target audience. - Your responsibilities span blog management,...


  • Kuala Lumpur, Malaysia Involve Asia Full time

    **About the job**: ProductNation is a product recommendation-review site aimed at helping consumers navigate through the sea of options when shopping online and find the right product for the right price. We serve several key verticals, which include (but not limited to) consumer electronics, skincare and home appliances. As such, we are seeking a full-time...


  • Kuala Lumpur, Malaysia Magnus Digital Sdn Bhd Full time

    **Job Score and Requirements: Digital Marketing Strategist** **Experience**: Minimum of 1 year of hands-on experience in digital marketing, preferably in a corporate or agency setting. **Content Strategy and Planning**: - Develop comprehensive content plans aligned with company objectives and target audience preferences. **Social Media Content...

  • Marketing Strategist

    2 months ago


    Kuala Lumpur, Malaysia TP Engineering Solutions Sdn Bhd Full time

    We are looking for an experienced #MarketingStrategist based in Sabah. **Responsibilities**: - Set specific marketing goals - Design and implement unique marketing strategies that are aligned with our business targets and corporate goals. - Increase web traffic through the development of digital campaigns - Analyze sales and marketing metrics - Forecast...


  • Kuala Lumpur, Malaysia FFF Media Group Sdn Bhd Full time

    **We are looking for a social media strategist for our team in FFF Media Group** **Objectives of this role** - Monitor analytics and metrics to gauge success of social media posts and ad campaigns - Research social media trends and hashtags that relate to a target audience’s interests - Manage a social media content calendar for various channels, planning...


  • Kuala Lumpur, Malaysia 16TWO Communication Labs Sdn Bhd Full time

    **What is this job all about?** - Campaign ideation and conceptualisation. - Demonstrate an understanding of how words and pictures work together in different mediums - Demonstrate delivery of innovative, on-strategy, client-approved creative outputs - Presenting your ideas professionally to both internal and external stakeholders - Highly articulate and...

  • Content Associate

    1 month ago


    Kuala Lumpur, Malaysia 2X Marketing Full time

    We are a world-class, diverse team of marketing strategists, developers, analysts, designers, and writers who work together to get things done the smart way. We value personal and professional growth; thus, we only hire people who are passionate in what they do. We support their growth by creating a work environment that encourages collaboration, and mutual...

  • Content Specialist

    1 month ago


    Kuala Lumpur, Malaysia Hyppies Full time

    **Join Our Fintech Adventure as an SEO Content Specialist!** Are you a wordsmith with a flair for SEO wizardry? We're on the lookout for a passionate content strategist to join a dynamic team. Collaborate with an energetic team and a cool leader, and let's elevate the brand to new heights! **Key Responsibilities**: - **Craft Compelling Content**: We need...

  • Content Creator

    2 days ago


    Kuala Lumpur, Malaysia Maker Lab Full time

    Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics...


  • Kuala Lumpur, Malaysia Sqkii Full time

    **Want to role-play as a mouse, a rooster, and every other thing under the sun?**: - We’ve got an opening._ Sqkii is known for our flagship #HuntTheMouse campaign that gives away cold, hard cash to players who find hidden coins. If you’ve seen Singaporeans squatting in random spots, walking around with metal detectors, or sticking their heads under...


  • Kuala Lumpur, Malaysia Xavier Mah Consultancy Sdn Bhd Full time

    **Social media must be your WHOLE world.** Being a content king (or queen) is more than just posting consistently and praying that people like what you post. Just like a war strategist, every move you make on social media is well-researched, calculated, and planned. This is one of the toughest jobs to have with the demanding requirements of having solid...

  • UX Content Strategist

    1 month ago


    Kuala Lumpur, Malaysia Seetru Studio Full time

    **Job Type**:Full Time**Conduct Research**: - Independently conduct research - Collaborate with UX Team to conduct research, usability test, user journey, etc. - Analyse project requirements, client’s business goals and user’s needs. - Studies current trends and technology. **Content Strategy**: - Strategise for UX microcopy, information architecture,...


  • Kuala Lumpur, Malaysia Lucca HR Consultancy PLT Full time

    **Your Future Employer** A well-established and growing marketing solutions company. **Perks & Benefits** - Stable and growing business with strong client base. - Young, energetic and flexible culture. - Bonus release twice a year - Company trip, Friday bonding activities with free breakfast from company! As a **Brand Strategist cum Account Excellence**,...


  • Kuala Lumpur, Malaysia ShopBack Full time

    **ABOUT US** The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 40 million shoppers across 11 markets. ShopBack Malaysia, a key regional hub, offers a unique platform for career growth, innovation, and collaboration. Work in a strategic location connected to regional markets, surrounded by individuals who...