Retail Analytics Analyst

3 weeks ago

Kuala Lumpur, Malaysia Standard Chartered Bank Full time
:Ongoing

The primary focus of the role is to manage campaigns and drive business performance through analytics for Consumer, Private and Business Banking (CPBB). The individual will be responsible for end-to-end campaign management and analytics solution development, deployment and performance assessment. The individual is also expected to provide data infrastructure support and management information (MI) reporting which includes coordinating and collating multiple sources of data to create and maintain user datamarts and produce recurring reports

Business

Accountable for end-to-end management of campaigns (design, execution & tracking) for assigned businesses: 
Work with respective business stakeholders on campaign design and financial model of each campaign
Execute campaigns and ensure accuracy of extraction
Conduct post campaign analysis, provide insights and recommend improvements
Drive AI/ML model adoption and effectiveness
Analyse and identify opportunities that will help grow top line and improve bottom line:
Synthesize large quantum of data (sales, credit and risk parameters) and identify opportunities 
Expand acquisition & x-sell base through insights on risk, credit & other parameters
Co-design new solutions to drive strategic business KPIs
Provide support to the CPBB Data & Analytics team on infrastructure and MI related activities:
Collating various data sources from but not limited to external parties (Insurers, Aggregators, Partners), internal data providers (FEDX, Business Users, Host Systems), PDW and any new data streams made available by the organisation
Ensure all required data used for subsequent internal processes are delivered timely
Maintain internal datamarts which includes data quality control and regular housekeeping
Develop accurate and timely consolidated reports for better business management

Processes

Continuously improve operational efficiency and process effectiveness 
Ensure effective management of operational risks within the function 
Comply with applicable internal policies, and external laws and regulations

People & Talent 

Champion and act as role model of the group’s values
Drive an environment of collaboration, both within CPBB Banking and across the wider Group, to ensure issues are raised and blockages are resolved in a timely manner

Risk Management

Interpret the Group’s financial information, identify key issues based on this information and put in place appropriate controls and measures.
Ensure data security and data sharing through secured channels SharePoint in password protected files.

Governance 

Awareness and understanding of the regulatory framework, in which the Group operates, and the regulatory requirements and expectations relevant to the role

Regulatory & Business Conduct 

Display exemplary conduct and live by the Group’s Values and Code of Conduct. 
Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
Lead the Retail Analytics for CPBB to achieve the outcomes set out in the Bank’s Conduct Principles: [Fair Outcomes for Clients; Effective Financial Markets; Financial Crime Compliance; The Right Environment.] * 
Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Key stakeholders

Group/Region Analytics teams
Group / Region/Country Product & Segment Teams
Group / Region / Country Channels/distribution
Group / Region / Country Risk Analytics Teams
Group / Regional / Country Business Teams
Support functions including Finance, Technology, Analytics Operation

QUALIFICATIONS


TRAINING, LICENSES, MEMBERSHIPS AND CERTIFICATIONS

Education - Post Graduate or University Degree
Minimum 5 years of relevant experience in Analytics / Banking / Financial Services Industry 
In depth business understanding for client, segment, product and channels

Our Ideal Candidate 

Analytics experience Campaign Management experience SAS, SQL Office tools (Excel/ PowerPoint) Project Management Skills Communication Skills MI Reporting & Data Management Benefit Measurement connecting to P&L

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