Paid Media Executive

3 weeks ago


Kuala Lumpur, Malaysia Vista Musical Instruments Full time

Vista Musical Instruments is an innovative, global collective of music-related brands dedicated to building meaningful products and experiences for the music community. Brands include MONO, Teisco, Harmony, Heritage Guitars, Dawsons, and Swee Lee. Vista Musical Instruments is headquartered in Singapore, with operations in USA, UK and APAC, and is a division of Caldecott Music Group.

Overview

As a Paid Media Executive, you will play a crucial role in planning, executing, and optimizing paid media campaigns across various channels. You will collaborate with cross-functional teams to develop and implement data-driven strategies that align with our business goals. The ideal candidate is detail-oriented, analytical, and possesses a deep understanding of the latest trends and best practices in digital advertising.

Responsibilities

  • Develop and execute innovative paid media strategies to drive customer acquisition, increase brand awareness, and support additional marketing efforts across all VMI channels
  • Conduct keyword research, audience targeting, and ad copy creation to maximize campaign performance.
  • Set budgets, bid strategies, and performance benchmarks for various paid campaigns to make data-driven recommendations for budget allocation based on campaign performance.
  • Collaborate cross-functionally with our e-commerce team, customer support team and external digital marketing agencies to ensure a cohesive and integrated marketing approach.
  • Utilize analytics tools to track and report on key performance indicators, identifying areas for improvement and opportunities for growth.
  • Conduct regular testing, monitoring and optimisation work for campaigns to ensure they meet KPIs and ROI targets.
  • Keep up-to-date with the latest changes and best practices for paid platforms like Google Ads, Meta, TikTok and more

Requirements

  • 3-5 years experience in digital marketing, especially in both Meta and Google Advertising
  • Strong analytical skills and data-driven approach to optimizing performance
  • Experience with B2C marketing, with a focus in e-commerce retail
  • In-depth experience with major paid advertising platforms and bidding types
  • Relevant degree or diploma in Media & Communications, Marketing Comms, or similar field
  • Strong interpersonal skills and willingness to work in a team environment
  • A keen mind for effective communication ideas and a discerning eye for how visuals and copy work together to create compelling narratives and distinctive brand experiences
  • Proven track record of managing ROI-positive paid campaigns across various industries
  • Sharp, concise, and impactful written and verbal communication skills, with a masterful command of the English language
  • Extensive knowledge and passion for musical instruments and related products and/or working experience in music retail industry will be a plus
  • Experience with Google Analytics and proficiency with Google Suite (Sheets, Slides, Docs)/Adobe Create Suite (Photoshop, Lightroom, Premiere Pro) will be a plus

Benefits

  • Flexible Work Arrangement
  • Competitive Remuneration
  • Healthcare, Dental & Insurance Programme
  • Various Leave Benefits
  • Long Service Awards


  • Kuala Lumpur, Malaysia Malaysia Airline Full time

    **Position Title**: - Paid Media Digital Marketing Manager, East and West Region **Position Summary**: - Responsible for driving commercial excellence and executing marketing initiatives by developing and - implementing Digital Marketing strategies for Eastern & Western International regions. Ensures - effective execution of marketing plans and actively...

  • Social Media Intern

    4 weeks ago


    Kuala Lumpur, Malaysia Next Level Media Full time

    Are you ready to dive into the dynamic world of social media? As a Social Media Intern, you'll have the opportunity to: **Campaign Planning & Execution**: - Get hands-on experience in creating, managing, and optimising paid marketing campaigns across various social media platforms. - Explore popular platforms like Instagram, TikTok, XiaoHongShu, Facebook,...


  • Kuala Lumpur, Malaysia Malaysia Airlines Full time

    **Reports To**: - Senior Manager, Digital Sales & Marketing Planning **Key Responsibilities**: - Develop Paid Media Marketing Strategies for Search Engine Marketing (SEM), Metasearch Partners, Display Advertising, and Affiliate Marketing channels. - Collaborate with cross-functional teams to align digital marketing initiatives with overall business goals...

  • Paid Media Specialist

    3 weeks ago


    Kuala Lumpur, Malaysia JustMarkets Full time

    **JustMarkets** is a leading global **CFD broker,** committed to providing exceptional trading experiences for clients in over 190 countries. Since our start in **2012**, we've focused on making customer satisfaction and transparency our top priorities, committed to revolutionising and innovating the trading industry. We aim to be the world's most...


  • Kuala Lumpur, Malaysia JustMarkets Full time

    **JustMarkets** is a leading global **CFD broker,** committed to providing exceptional trading experiences for clients in over 190 countries. Since our start in **2012**, we've focused on making customer satisfaction and transparency our top priorities, committed to revolutionising and innovating the trading industry. We aim to be the world's most...


  • Kuala Lumpur, Malaysia Tinker Studio Sdn Bhd Full time

    Social media executives brainstorm, generate, and release content on each of a given company's social media accounts. Social media executive focus on creating appealing and creative digital content for a company’s various social media platforms. You will report to the social media manager and work closely with the digital marketing team to generate a...


  • Kuala Lumpur, Malaysia Telum Media Full time

    Telum Media creates connections between the media and public relations sectors using our industry-focused online media contacts database, events, news, and communications channels. Helping public relations firms and in-house communication teams connect with the right journalists and media outlets at the right time. Our teams across the Asia Pacific region...

  • Media Buyer

    2 days ago


    Kuala Lumpur, Malaysia Spoon Media Full time

    Analyze sales data & track key performance metrics - Optimized the online shopping experience & funnel to improve conversion rates - Oversee and manage campaign to generate positive ROI - Manage products from listing to inventory - Develop and implement strategies to increase online sales and revenue - Monitor market trends and competitor activities to...


  • Kuala Lumpur, Malaysia Sunfert International Fertility Centre Sdn Bhd Full time

    **Job Purpose** - To manage Sophea Fertility Centre (under Sunfert Group) social media; including but not limited to Instagram, Tiktok, Facebook, and to assist with administrative task for Marketing Team. **Duties** - **Social Media Strategy Development**: Creating and implementing social media strategies aligned with the company's goals and target...


  • Level 8-1, Wisma Mont Kiara. No.1 Jalan Kiara. Mont Kiara Kuala Lumpur Kuala Lumpur Malaysia 50480 Kyosei Holdings Berhad Full time

    Responsible in digital marketing, content writing, web design and social media management.Excellent written and verbal communication skills with problem-solving acumen.Manages all company social media accounts and E-commerce websites (such as Facebook, Tiktok, Twitter, Instagram, LinkedIn and Shopee).Edit and produce high-quality video content for company...


  • Level -, Wisma Mont Kiara. No. Jalan Kiara. Mont Kiara Kuala Lumpur Kuala Lumpur Malaysia Kyosei Holdings Berhad Full time

    Responsible in digital marketing, content writing, web design and social media management.Excellent written and verbal communication skills with problem-solving acumen.Manages all company social media accounts and E-commerce websites (such as Facebook, Tiktok, Twitter, Instagram, LinkedIn and Shopee).Edit and produce high-quality video content for company...


  • Kuala Lumpur, Malaysia Kaliber Asia Pte. Ltd. Full time

    **WHO ARE WE?** Kaliber is a performance marketing agency & consultancy composed of passionate digital marketers that offer thought leadership, world-class strategy, and execution for our fast-growth clients. We take major pride in learning & development for our team, sharing over $500M in experience in digital advertising. Kaliber has a diverse portfolio...

  • Media Buyer

    6 days ago


    Kuala Lumpur, Malaysia Hyppies Full time

    Are you a **data whiz** with a knack for negotiation? And you have** agency** experience? Do you crave the thrill of** crafting strategic campaigns** that reach the perfect audience with a primary focus on **Meta Ads (Facebook & Instagram) **and** Google Ads**? If so, then join their growing team as a** Media Buyer**! In this dynamic role, you'll be the...

  • Media Intern

    4 weeks ago


    Kuala Lumpur, Malaysia Prestige Realty Full time

    Key Responsibilities: - Proficiently manage content across all company social media channels. - Execute basic graphic design tasks for social media posts. - Capture and edit property videos. - Assist in managing paid advertising campaigns on social media, as directed by the group manager. Job Requirements - Strong proficiency in both spoken and written...


  • Kuala Lumpur, Malaysia REGENERATION RESOURCES Full time

    We are looking for a creative and enthusiastic Social Media Digital Marketing Specialist who is a fluent speaker of Vietnamese to join our team. As a Social Media Digital Marketing Specialist, you will be responsible for managing our brand's online presence, developing and implementing effective social media strategies, and driving engagement to maximize...


  • Kuala Lumpur, Malaysia W Tech Media Sdn Bhd Full time

    Willingness to learn - Fast learner - Adaptable - Independent - Trustworthy - Organised - Detail oriented - Extrovert **JOB DESCRIPTION** - Research and create a database of potential clients list - Preparation for company event including logistics and slides formatting - Answer comments and messages on social media - Create posters and post on social...


  • Kuala Lumpur, Malaysia Flintex Consulting Pte Ltd Full time

    A bachelor's degree in marketing, information technology, or digital marketing. - Certification as a PPC specialist or paid search specialist is beneficial. - At least four years’ experience as a paid search marketer or in the paid search space. - A thorough working knowledge of demand-side platforms. - Experience in PPC specialist in beyond Singapore is...


  • Kuala Lumpur, Malaysia Atmos Malaysia Sdn Bhd Full time

    **_Key Responsibilities:_** **1. Social Media Strategy**: - Develop and execute social media strategies aligned with the company's overall marketing objectives and target audience. - Good understanding of Sneaker/Footwear related social media trends - Conduct research to identify trends, target audience preferences, and competitor activities to optimize...


  • Kuala Lumpur, Malaysia Vast Diversified Full time

    **Key Responsibilities**: **1. Social Media Strategy**: - Develop and execute social media strategies aligned with the company's overall marketing objectives and target audience. - Good understanding of Sneaker/Footwear related social media trends - Conduct research to identify trends, target audience preferences, and competitor activities to optimize...


  • Kuala Lumpur, Malaysia Big Corridor Sdn Bhd Full time

    Having a keen interest in eating, travelling and drinking, we cover everything from hawker food to premium fine-dining restaurants. Above all, we try to give honest, balanced reviews without getting sued by restaurant owners. This is more than your average food and travel blog. Think you might be a good fit? You’re in luck! We’re looking for a Social...