Paid Media Marketing Manager, East
8 months ago
**Reports To**:
- Senior Manager, Digital Sales & Marketing Planning
**Key Responsibilities**:
- Develop Paid Media Marketing Strategies for Search Engine Marketing (SEM), Metasearch Partners, Display Advertising, and Affiliate Marketing channels.
- Collaborate with cross-functional teams to align digital marketing initiatives with overall business goals and marketing objectives.
- Oversee end-to-end management of paid media campaigns, ensuring effective implementation, optimization, and performance analysis.
- Monitor and analyse campaign data, key performance indicators (KPIs), and metrics to identify opportunities for improvement and achieve ROI goals.
- Stay updated on search engine algorithms and industry best practices to enhance SEM performance.
- Plan and execute display advertising campaigns across various platforms, optimizing for reach, engagement, and conversion.
- Work closely with creative teams to develop compelling ad creatives that align with brand guidelines.
- Oversee the affiliate marketing program, building and maintaining relationships with key partners to drive revenue and brand exposure.
- Implement strategies to recruit new affiliates and optimize existing partnerships.
- Develop and manage budgets for paid media campaigns, ensuring cost-effectiveness and maximizing return on investment.
- Generate regular reports and analyses of paid media performance, providing actionable insights and recommendations for improvement.
**Qualifications & Working Experience**:
- Degree in Marketing, Business Management or a related field would be preferable
**Areas of Experience**:
- Solid understanding of Paid Media Marketing Channels
- Familiarity with International Eastern & Western market landscape including China, India, Australia & Europe will be an advantage
- Able to provide strategic, tactical, and analytic direction to initiatives to help market the products & and services
**Personality Traits**:
- Strong problem-solving skills to structure and conduct analysis and to drive robust decisions.
- Skilled at brainstorming, deadline driven, organized and detail obsessed.
- Excellent interpersonal and communication skills
- Excellent leadership skills, Team-oriented; professional and collaborative attitude
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