Associate, Paid Media

3 weeks ago

Kuala Lumpur, Kuala Lumpur, Malaysia Tbwa ChiatDay Inc Full time

This is a fully remote role to be based in Malaysia. We will prioritize candidates who are based in Malaysia and do not require a work visa sponsorship.

About Us

MoneyHero Group (Nasdaq: MNY) is a market leading financial products platform in Greater Southeast Asia, reaching 9.8m monthly unique users and working with more than 270 commercial partners across four markets including Singapore, Hong Kong S.A.R., The Philippines, and Taiwan.

The paid media and performance marketing function at MoneyHero Group is essential in driving growth and maximizing return on investment through strategic use of channels like SEM, display, and paid social marketing. This function manages integrated marketing campaigns across multiple countries, working closely with local marketing teams to drive awareness, conversion, and optimize budget spend. By leveraging data-driven insights, running experiments, and collaborating on strategic projects, the performance marketing team ensures efficient budget use and strong ROI, contributing to the overall success of MoneyHero Group's marketing efforts.

About the Job

In this role you will have the opportunity to drive growth and return on investment through paid media (across SEM, display and paid social marketing) alongside organic growth. You will be responsible for owning the performance of integrated marketing campaigns across channels and countries to drive awareness and conversion amongst our target audiences.

You will be the key point of contact in driving the performance for both Hong Kong and Taiwan markets - which will require you to collaborate closely with our local country teams to develop holistic marketing strategies, share best practices across our markets and drive forward key group-level strategic projects.

Our ideal candidate possesses performance marketing and analytics expertise and a personal ambition to learn and grow with MoneyHero Group.

The Associate, Paid Media will be responsible for:
  • Day-to-day management and optimization of performance marketing campaigns across Google Ads, Google Search Ads 360, Facebook ads manager, DV 360, etc.
  • Collaborate with country marketing teams on developing and executing holistic performance marketing and content strategies (via paid and organic channels)
  • Cultivate strong relationships with country marketing teams by providing data-driven insights, regular reporting and strategic guidance on performance marketing
  • Develop quarterly marketing budgets across countries based on key business objectives and optimize strategy throughout the quarter
  • Own regular reporting on paid marketing performance using current reporting frameworks and suggest / implement improvements to current reporting tools
  • Manage experimentation across markets to drive most efficient spend of marketing budget and ROI
  • Own roll-out of key strategic group-level marketing projects in the countries you work with
  • Collaborate with the broader marketing team (both at the Group and country level) as well as product and technology teams on strategic projects and initiatives
In this role, we are looking for someone with:
  • 2-3 years of experience in the field of digital marketing responsible for executing and optimizing performance marketing campaigns
  • Strong project management and organizational skills; able to work with stakeholders across multiple markets and functions
  • Strong communication, presentation and interpersonal skills - experience working in a regional marketing role and/or agency a plus
  • In-depth understanding and experience using various performance marketing platforms including, but not limited to, Google Ads, Google Search Ads 360, Facebook ads manager, DV 360, etc.
  • Experience managing large scale paid advertising budgets against business objectives and ROI targets
  • Hands on experience using Google Analytics, DoubleClick Campaign manager, etc.
  • Experience running A/B tests to drive optimization
  • Deep understanding of data driven performance marketing including creating dashboard for data visualization in Excel/GSheets
  • Familiarity with Big Query, Looker Studio, Super Metrics and AirFlow a plus
  • Basic command of Python, SQL a plus
  • Ability to use both qualitative and quantitative data to develop strategy recommendations and optimization tactics
  • Fluent in English and Chinese, both verbal and written (familiarity in reading Traditional Chinese is a must)
  • Enjoy working with and learning from people of different backgrounds and cultures
  • Passionate about fintech
What can you expect from us?

Impact: We are actively empowering and connecting people to a better financial future. Join us if you want to help us achieve our mission.
Work: We have a team of over 350 talented individuals in 4 markets who are hyper passionate about building innovative financial solutions and making an impact on people's lives.
Culture: We take our work seriously but don't hesitate to keep things light. We can only create magic when we have a little bit of fun.
Thrive: We launched in 2014, and now help over 10 million monthly users make the best financial decisions. Accelerate your career and become a pioneer in your field with a leading fintech company that seeks to push the boundaries of your imagination and is committed to growing your career.
Reputation: We are backed by world-class organizations and companies and have raised over US$110 million from investors including Experian, Pacific Century Group, IFC - a member of the World Bank Group.

EEO Statement
MoneyHero Group is an equal opportunity employer. We value, support and respect all individuals and is committed to maintaining an inclusive and diverse working environment. Decisions in hiring are based on business needs, requirements of the job and individual qualifications and shall not be influenced by any consideration of race, ethnic or national origin, religion, sex (including gender identity and/or expression), age, sexual orientation, marital status, parental status, disability, genetic information, political affiliation or other applicable legally protected characteristics.

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