Paid Media Specialist

2 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Avilys Marketing Pte. Ltd. Full time

Avilys is a mission-driven storytelling agency that transforms visionary ideas into purpose-driven brands. To further our growth and to better serve our clients, we are actively looking for outstanding candidates to join our team.

We are looking for a Paid Media Specialist. As a Paid Media Specialist, you will be responsible for the planning, execution, and optimization of paid media campaigns across various channels such as Google, Meta (Facebook/Instagram), and Tiktok. Your work will directly impact our clients' success, helping them achieve their marketing goals and maximize ROI. This is a full-time, hybrid role. You will report to our Digital Marketing Manager.

YOUR RESPONSIBILITIES

  • Campaign Strategy and Execution: Develop, manage, and optimize paid media campaigns across platforms such as Google Ads, Bing Ads, Facebook/Instagram Ads, LinkedIn Ads, Tiktok Ads, and other relevant networks to drive lead generation and conversions.
  • Keyword and Audience Research: Conduct thorough research to identify relevant keywords and audience segments to ensure targeting is aligned with campaign objectives.
  • Ad Creation and Testing: Collaborate with the creative team to develop engaging ad copy, visuals, and CTAs; implement A/B testing to continually improve ad performance.
  • Budget Management: Monitor and allocate budgets effectively across campaigns to achieve desired outcomes within allocated spend.
  • Performance Tracking and Reporting: Set up tracking mechanisms (e.g., UTM parameters, Google Analytics, Facebook Pixel) to monitor performance; provide detailed reporting on KPIs, conversion metrics, and overall campaign ROI.
  • Optimization and Scaling: Use data insights to refine targeting, adjust bidding strategies, and improve ad placements; scale successful campaigns to maximize client investment.
  • Stay Updated on Industry Trends: Continuously learn about platform updates, new ad formats, and best practices to stay ahead of changes in the paid media landscape.

WHAT YOU'LL NEED TO SUCCEED IN THIS ROLE

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 2+ years of experience in paid media campaign management, ideally within an agency setting.
  • Proficiency with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, and analytics tools like Google Analytics.
  • Strong analytical skills and experience working with data to inform campaign optimization.
  • Excellent written and verbal communication skills, with a focus on client-centric reporting.
  • Certifications in Google Ads, Facebook Blueprint, or similar are a plus.
  • Discipline and a laser focus on outcomes.
  • Pro-active, with initiative to anticipate problems before they occur.
  • Ability to multi-task.
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