Paid Media Strategist
4 days ago
We're looking for a Paid Media Strategist to join our team at Azend Group.
About the JobThis role involves planning, forecasting, implementing, monitoring, and optimizing paid marketing campaigns for clients.
Responsibilities- Develop campaign strategy, analyze performance data, and optimize ad campaigns & landing pages accordingly to achieve clients' marketing objectives
- Collaborate with content & creative teams to produce ad copywriting and creative deliverables
- Assist sales team with pre-sales report and proposals including digital marketing audit, competitor analysis, budgeting, and forecasting
- Create campaign reports and update clients on campaign performance
- Identify and suggest opportunities for client account growth (up sell/cross sell other marketing services or tools to client)
- Stay up to date on industry news and trends
Requirements
- Minimum 2-3 years of experience in ad buying in digital ad channels such as Facebook Ads, Google Ads, LinkedIn Ads
- Experienced in marketing tools such as Google Analytics, SEMRush, Facebook pixel, and Google Tag Manager
- Certifications in Google Ads, Facebook Ads, LinkedIn Ads, and the like are an added bonus
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