Paid Media Strategist

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Eastern Book Company Full time

We are looking for a Paid Media Strategist to join our team at Eastern Book Company. As a key member of our digital marketing team, you will be responsible for developing and executing high-performance digital advertising campaigns that drive business growth and revenue.

Main Responsibilities
  • Develop and Execute Campaigns: Create and launch digital advertising campaigns across various channels, including Google Ads, Paid Social, and more.
  • Optimize Campaigns for Maximum ROI: Continuously analyze and optimize campaigns for maximum return on investment, adjusting bidding strategies, targeting, creatives, and ad copy based on performance data.
  • Monitor and Analyze Key Metrics: Track, analyze, and report on key performance metrics (CPC, CTR, CPA, ROI, etc.) to ensure campaigns are meeting business objectives and performance goals.
  • A/B Testing: Conduct A/B testing on ad creatives, landing pages, and targeting strategies to maximize conversion rates and overall campaign effectiveness.
  • SEO & SEM Integration: Collaborate with the SEO team to align paid advertising strategies with organic search efforts, ensuring an integrated approach for maximum results.
  • Ad Budget Management: Manage paid advertising budgets across channels, ensuring effective allocation of spend and cost-effective strategies.
  • Trend Analysis: Stay up-to-date with the latest trends, best practices, and platform updates in the digital advertising and SEM space.
  • Cross-Functional Teamwork: Work with cross-functional teams (creative, design, product, and analytics) to ensure the alignment of paid campaigns with overall marketing goals.
  • Regular Reporting: Provide regular campaign performance reports and insights to key stakeholders, offering actionable recommendations to improve performance.


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