Paid Ads Strategist
2 weeks ago
PROTEUS-DT WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Paid Ads StrategistPROTEUS is looking for a Full-Time Paid Ad Strategist to join us.
Your Role and Responsibilities
- Plan, execute, and optimize paid advertising campaigns across Google Ads, Facebook, and YouTube platforms to drive quality traffic and conversions.
- Develop comprehensive campaign strategies and concepts, including audience targeting, bidding strategies, and creative recommendations, to achieve clients' marketing objectives.
- Identify optimization opportunities at every stage of the marketing funnel while maintaining a holistic approach to SEM, incorporating insights from our team's SEO leads.
- Monitor and analyze campaign performance metrics, such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS), providing regular reports and actionable insights to stakeholders.
- Conduct A/B testing on ad creatives, audience targeting, and landing pages to optimize performance and maximize ROI.
- Manage and allocate advertising budgets effectively to ensure campaigns achieve desired ROI and key performance indicators (KPIs).
- Work closely with stakeholders to develop compelling ad copy and visuals that resonate with target audiences.
- Synthesize internal and external feedback to improve content clarity and quality.
- Stay updated on digital advertising trends, platform policies, and emerging technologies to ensure campaigns are current and effective.
Skills Required
- 3-5 years' experience in a strategic social media and/or digital marketing strategist role. Strong understanding of SEO, SEM, social media marketing, and email marketing practices.
- Proven experience with Google Ads and Meta Ads.
- Expertise with Google Analytics and other web analytics tools.
- Familiar with Google Ads Editor for quicker management of campaigns when bulk edits are required.
- Familiar with competitor spying tools such as Ahrefs and SEMRush.
- Solid understanding of online marketing strategies and tactics.
- Ability to work independently and as part of a team.
- Creative mindset with a passion for staying ahead of industry trends.
- Bonus: Experienced in the IT industry.
Salary: RM3,700.00 - RM5,500.00
Seniority levelMid-Senior level
Employment typeFull-time
Job functionBusiness Development and Sales
IndustriesStrategic Management Services
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