Paid Media Strategist APJ

4 days ago


Kuala Lumpur, Kuala Lumpur, Malaysia Impact Full time
Job Description:

We are looking for a seasoned Demand Generation Marketing Manager to drive our paid media efforts in the APJ region. The ideal candidate will have a strong track record of developing and executing successful paid media strategies to drive customer acquisition and revenue growth.

About the Role:
This role reports into the RVP of Marketing, APJ who is based in Sydney. The successful candidate will work closely with both the APJ regional marketing team and the global Demand Generation team to align with our growth objectives and contribute to building a best-in-class demand generation engine.

Responsibilities:
* Paid Media Strategy & Execution: Own the paid search and paid social strategy across Google Ads and LinkedIn to drive lead generation, conversions, and pipeline growth
* Budget & Campaign Management: Oversee budget allocation, pacing, and spend to ensure campaigns meet KPIs and maximize ROI
* Campaign Optimization: Continuously optimize ad copy, design, targeting, and account management for paid media channels to improve performance and efficiency
* Advanced Targeting: Leverage advanced targeting techniques (interest-based, demographic, behavioral) to drive lead generation and awareness across APJ
* Performance Analysis & Reporting: Build and maintain comprehensive performance dashboards, report on key metrics, and provide actionable insights to stakeholders

About You:
* 5+ years of paid media/digital marketing experience, especially in paid search and paid social
* B2B marketing experience, ideally at a SaaS company with a regional remit across APAC
* Strong collaboration and project management experience

What We Offer:
* Flexible remote working policy
* Training & Development - Free Coursera Subscription and PXA partnership learning
* Restricted Stock Units - 3-year vesting schedule pending Board approval
* Internet Allowance
* Gym reimbursements
* Technology stipend
* Mental Health and Wellness Benefit - Including 12 Therapy/Coaching sessions + Dependent coverage
* Pension Scheme, Health and Dental Insurance

Contact Information:
Please note that we do not disclose contact information.

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